# Aesthetic-Focused Pasta Eateries Pasatgram Wants Diners to Appreciate Looks Before Flavor By Justin Lam | Published 2018-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pasatgram References: [ny.eater](https://ny.eater.com/2018/10/3/17933204/the-pastagram-opening-fidi-nyc) & [forbes](https://www.forbes.com/sites/melissakravitz/2018/10/03/the-pastagram-opens-in-new-york-city-with-free-pasta-on-october-3/#165930766b85) [Instagram](https://www.trendhunter.com/trends/auntie-annes1) has already proved to be an immensely helpful tool in marketing and now Pastagram is taking this idea a step further by focusing its eatery almost entirely on aesthetics. Established as a fast-casual pasta shop, this New York-based restaurant attempts to hook in aesthetic-focused millennials by promising "photogenic" details in every dish. The space also adds to this concept as it features hanging plants and a [gorgeous mural wall](https://www.trendhunter.com/trends/dish-pics). While the focus is on aesthetics, Pastagram also manages to innovate in terms of flavor and customization. Presenting customers with a [choose-your-own-adventure approach to pasta](https://www.trendhunter.com/trends/create-your-own-pasta), the fast-casual eatery offers 12 options for pasta shapes, a collection of sauces, and add-ons. Dessert is also served as the restaurant and includes tiramisu, cream puffs, and chocolate mousse. Image Credit: Pastagram ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 48% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Aesthetic-focused Eateries:** There is potential for restaurants to focus on providing Instagrammable spaces and visually appealing dishes, hooking in customers who value aesthetics. - **Customizable Fast-casual Dining:** Fast-casual restaurants can innovate by offering a choose-your-own-adventure approach to menu items, allowing for greater personalization and customer satisfaction. - **Dessert as a Main Offering:** Restaurants can draw in dessert-loving customers by offering high-quality and visually appealing dessert options on the menu, potentially even as a main offering. ### Sectors Adopting This - **Hospitality:** Hotels and restaurants can invest in creating visually appealing spaces and menu items, catering to the rise of Instagram-focused food culture and attracting customers who prioritize aesthetics. - **Food and Beverage:** Fast-casual dining chains and independent restaurants alike can innovate by offering customizable menu items and high-quality dessert options on the menu. - **Social Media Marketing:** Businesses can leverage the power of social media platforms like Instagram to promote their visually appealing spaces and menu items, reaching a wider audience and potentially attracting new customers. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Porcelain-Evoked Cafe Aesthetics](https://www.trendhunter.com/trends/cafe-ginori.md) - [Premium Pasta Meal Kits](https://www.trendhunter.com/trends/pasta-night.md) - [Festive Pasta-Based Products](https://www.trendhunter.com/trends/festive-pasta.md) - [Social Media-Inspired Bakery Menus](https://www.trendhunter.com/trends/panera-roman-empire-menu.md) - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Chocolate Ravioli Desserts](https://www.trendhunter.com/trends/chocolate-ravioli.md) - [Globally Inspired Pasta Bowls](https://www.trendhunter.com/trends/pasta-agile.md) - [Artisanal Kale Pastas](https://www.trendhunter.com/trends/sfoglini.md)