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# Artistic Home Decor Booths
Ambiente 2016 in Frankfurt Revealed an Eye-Catching Booth for Pasabahce

By Mishal Omar | Published 2017-03-07 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/pasabahce
References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/29/pasabahce-at-frankfurt-ambiente-fair-2016-by-demirden-design-frankfurt-germany/) & [pasabahce](http://www.pasabahce.com/en)

Ambiente, the Frankfurt-based consumer goods trade fair, had a large booth for the Turkish brand Pasabahce.

The exhibition was designed by the agency Demirden Design and Pasabahce's space within it follows a variety of different themes. These themes all show off the [various home decor and functional items](https://www.trendhunter.com/trends/the-objects-we-live-by) that the Pasabahce brand offers. The space is made up of [two restaurant galleries](https://www.trendhunter.com/trends/banquet-echoes), angled mirrors, large pieces of artwork, cooking areas, a patisserie section, a cocktail gallery, a pub-inspired section, and a bar that has a more sophisticated, vintage design.

The [unique exhibition space](https://www.trendhunter.com/trends/3daysofdesign-2025) reveals the diversity with which the brand's products can be used to create different looks and themes in the home, as well as in various retail spaces.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 83% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Artistic Home Decor:** Disruptive innovation opportunity: Create customizable home decor items that cater to individual artistic preferences.
- **Functional Decor:** Disruptive innovation opportunity: Develop functional home decor items that serve multiple purposes, such as combining aesthetics with practicality.
- **Theme-based Design:** Disruptive innovation opportunity: Design home decor collections that revolve around specific themes, allowing customers to easily create cohesive looks.

### Industries Being Reshaped

- **Home Decor:** Disruptive innovation opportunity: Integrate technology into home decor products to enhance functionality and convenience.
- **Retail:** Disruptive innovation opportunity: Use interactive and immersive displays to attract customers and enhance the in-store shopping experience.
- **Art:** Disruptive innovation opportunity: Collaborate with artists to create unique home decor pieces that bridge the gap between art and functionality.

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