# Decapitated Clothing Ads The Parx Campaign Will Make You Lose Your Head By Alex Scott | Published 2010-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/parx-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/parx_hangerheads_7) & [parx.co.in](http://www.parx.co.in/) I have to admit these ads are a little freaky at first, but they definitely do catch the eye. Maybe it is the [flashy suits](https://www.trendhunter.com/trends/salute-the-detail) or maybe it's the torsos with the missing craniums, but these spreads do a very successful job of drawing the viewer in. The Parx Campaign was masterminded by [advertising agency](https://www.trendhunter.com/trends/people-will-talk) Dentsu Marcom and promotes the company's latest fashion line. The Parx campaign uses the successful formula of body dissection which is used in a lot of [fashion ads](https://www.trendhunter.com/trends/asos-inspired-by) and usually works very well. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Body Dissection Ads:** Disruptive innovation opportunities: Explore unconventional advertising methods that involve disassembling the human body for fashion campaigns. - **Flashy Fashion Campaigns:** Disruptive innovation opportunities: Create attention-grabbing fashion campaigns by incorporating flashy suits and visually striking imagery. - **Eye-catching Spreads:** Disruptive innovation opportunities: Design captivating advertising spreads that involve unconventional visuals, such as missing craniums, to draw viewers in. ### Who This Affects Most - **Fashion Advertising:** Disruptive innovation opportunities: Innovate and experiment in the fashion advertising industry by utilizing unconventional marketing techniques to capture consumer attention. - **Fashion Retail:** Disruptive innovation opportunities: Implement eye-catching and unconventional marketing campaigns in the fashion retail sector to generate intrigue and boost sales. - **Advertising Agencies:** Disruptive innovation opportunities: Encourage advertising agencies to push boundaries and explore unconventional concepts, such as body dissection, to create impactful and memorable campaigns. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md)