# Durable Party Speakers Skullcandy x Budweiser's Air Raid is a Compact Party Speaker By Laura McQuarrie | Published 2014-10-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/party-speaker References: [mademan](http://www.mademan.com/sweet-speaker-skullcandy-x-budweiser-air-raid/) & [skullcandy](http://www.skullcandy.com/pd/air-raid/AIRRAID.html?dwvar_AIRRAID_color=Black) The Air Raid is a limited edition party speaker that was created in a collaboration between Skullcandy and Budweiser, bringing together two must essentials for a big get-together: music and beer. The speaker may feature a [retro-inspired design](https://www.trendhunter.com/trends/d32) in red, white and blue, but it's loaded with a ton of modern features to keep the party going. The [Bluetooth Air Raid speaker](https://www.trendhunter.com/trends/portable-bluetooth-speaker1) has an impressive 14-hour battery life, and three LED indicator lights to show how long before the device needs a charge. The speaker is also equipped with an A/C adaptor and is drop-proof, [water-resistant](https://www.trendhunter.com/trends/waterproof-bluetooth-speaker1) and loud—it might just be your most rowdy party guest. Only 1,000 speakers are being produced as part of the Skullcandy x Budweiser collaboration, available from just a handful of retailers as of October 7th. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Collaborations:** The success of the Skullcandy x Budweiser Air Raid speaker collaboration suggests a growing consumer interest in limited edition products made by multiple brands - paving the way for new collaborations across multiple industries. - **Bluetooth Party Speakers:** As portable and durable consumer electronics continue to trend, there is a disruptive innovation opportunity for new, unique and affordable Bluetooth party speakers in the market to cater to diverse demographics. - **Retro-inspired Modern Design:** The Skullcandy x Budweiser Air Raid speaker demonstrates the trend towards vintage aesthetics with modern capabilities, calling for design innovation opportunities across various industries to produce retro-inspired modern products. ### Industries Being Reshaped - **Consumer Electronics:** This trend of durable party speakers creates opportunities in the consumer electronics industry, with growing interest in high-quality and long-lasting portable audio devices that are waterproof and impact-proof. - **Food and Beverage:** The collaboration between Skullcandy and Budweiser creates an opportunity for other food and beverage and alcohol brands to collaborate with consumer electronics companies to create complementary products. - **Retail:** The limited edition nature of the Skullcandy x Budweiser Air Raid speaker highlights the growing significance of exclusive retail offerings and presents an opportunity for traditional brick-and-mortar stores to differentiate from online retail giants and offer unique items for sale. ## Related on Trend Hunter - [Lifestyle-Conscious Speaker Ranges](https://www.trendhunter.com/trends/skullcandy-bluetooth-speakers.md) - [Pride-Inspired Multi-Colored Speakers](https://www.trendhunter.com/trends/multicolored-speaker.md) - [Massive Party Speakers](https://www.trendhunter.com/trends/bromley-750.md) - [Affordable Adventure Speakers](https://www.trendhunter.com/trends/tribit-maxsound-plus.md) - [Party-Ready Bluetooth Speakers](https://www.trendhunter.com/trends/sony-srsxv900.md) - [Guitar Amp-Inspired Party Speakers](https://www.trendhunter.com/trends/marshall-bromley-750.md) - [Distortion-Free Party Speakers](https://www.trendhunter.com/trends/tribit-stormbox-blast.md) - [Immersive Bluetooth Speakers](https://www.trendhunter.com/trends/soundboks.md) - [Bear-Themed Audio Devices](https://www.trendhunter.com/trends/rinaro.md)