# Spiked Watermelon Punches BeatBox Beverages is Introducing a Summery Party Punch Flavor By Laura McQuarrie | Published 2019-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/party-punch References: [prnewswire](https://www.prnewswire.com/news-releases/beatbox-beverages-adds-fresh-watermelon-to-its-party-punch-range-300839973.html) & [beatboxbeverages](https://beatboxbeverages.com/blogs/news/fresh-watermelon) BeatBox Beverages is adding to its line of Party Punch products—which includes Pink Lemonade, Fruit Punch, and Blue Razzberry flavors—with an all-new Fresh Watermelon variety. The 11.1% ABV adult beverage is sold in a portable single-serve resealable Tetra Pak that offers a convenient way to enjoy a drink on the go. The new wine-based Fresh Watermelon Party Punch from BeatBox Beverages specifically appeals to Millennials, who are interested in unique flavor experiences as well as grab-and-go packaging that suits their on-the-go lifestyles. With many Millennials turning to [canned wine products](https://www.trendhunter.com/trends/flavored-wine-cocktails) and [ready-to-drink cocktails](https://www.trendhunter.com/trends/sweet-heat-cinnamon), the brand's line of [Party Punch beverages](https://www.trendhunter.com/trends/lotza) appeals to those who are looking to enjoy a fun and refreshing spiked concoction for a party or an outdoor event in a shatter-proof container. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Portable Single-serve Beverage Packaging:** The rise of on-the-go lifestyles among Millennials creates an opportunity for innovative and convenient packaging solutions for alcoholic beverages. - **Unique Flavor Experiences:** Consumer demand for novel and distinctive flavor combinations opens up possibilities for companies to create innovative and unconventional beverage options. - **Ready-to-drink Alcoholic Beverages:** The increasing popularity of ready-to-drink cocktails and canned wine presents an opportunity for brands to offer creative and convenient alcoholic beverages for on-the-go consumption. ### Who This Affects Most - **Alcohol Packaging:** Companies can disrupt the alcohol packaging industry by developing durable and resealable containers that cater to the needs of consumers' active lifestyles. - **Beverage Flavors:** Innovation in beverage flavors can disrupt the beverage industry by introducing unique and bold taste profiles that capture the attention of adventurous consumers. - **Ready-to-drink Beverages:** The ready-to-drink beverage industry can be disrupted by creating convenient, pre-mixed alcoholic beverages that offer a refreshing and enjoyable experience for consumers in any setting. ## Related on Trend Hunter - [Party-Ready Grape Punches](https://www.trendhunter.com/trends/beatbox-beverages-mystic-grape.md) - [Bold Orange RTD Beverages](https://www.trendhunter.com/trends/orange-blast.md) - [Squeezable Spiked Punches](https://www.trendhunter.com/trends/sun-ice.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Fruit-Forward Bag-in-Box Beverages](https://www.trendhunter.com/trends/4l-fruit-punch-box.md) - [High-ABV Berry Lemonades](https://www.trendhunter.com/trends/beatbox-blueberry-lemonade.md) - [Canned Spiked Lemonades](https://www.trendhunter.com/trends/minute-maid-spiked-vodka-lemonade.md) - [Watermelon-Infused Canned Cocktails](https://www.trendhunter.com/trends/watermelon-crush.md) - [Canned Watermelon-Tequila Cocktails](https://www.trendhunter.com/trends/monaco-cocktails-1.md)