# Festive Frock Functions Fun-Loving 'Party People' in the H & M Winter Catalog By Marissa Liu | Published 2009-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/party-people-in-the-hm-winter-catalog References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/12/missy-rayder-and-cameron-russell-h.html) & [hm](http://www.hm.com) Missy Rayder, Cameron Russell and a quartet of male models gather together to celebrate the festive season for ‘Party People’ in the H&M Winter catalog. The 2009 H&M Winter catalog was shot by infamous photographer Terry Richardson and styled by George Cortina. The women (Rayder and Russell) party in a bevy of fun and flirty [cocktail dresses](https://www.trendhunter.com/trends/veronica-beard-party-edit) while the guys mix it up in casual wear as well as [black tie](https://www.trendhunter.com/trends/mcqueen-holiday-2025). We’re not sure when H&M started selling tuxedos but we have to say nothing beats a man in a well-fitted suit. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 74% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fun-loving Party People:** Opportunity for businesses to create unique and interactive party experiences that cater to the fun-loving crowd. - **Flirty Cocktail Dresses:** Disruptive innovation opportunity for fashion companies to design and produce stylish cocktail dresses with innovative features. - **Casual Wear with a Twist:** Potential for clothing brands to incorporate unique and unexpected elements into casual wear to attract fashion-forward consumers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can take inspiration from the festive and fun-loving styles featured in the H&M Winter catalog to create their own unique collections. - **Event Planning:** Event planning companies can capitalize on the demand for fun and interactive party experiences by offering unique and immersive event concepts. - **Textile Manufacturing:** Opportunity for textile manufacturers to collaborate with fashion brands to develop innovative fabrics and materials for cocktail dresses and casual wear. ## Related on Trend Hunter - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Timeless Holiday Apparel Collections](https://www.trendhunter.com/trends/holiday-apparel-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Embellished Holiday Party Collections](https://www.trendhunter.com/trends/veronica-beard-party-edit.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)