# Curated Iced Tea Variety Packs Saint James Launches the Party Pack and Paradise Pack By Debra John | Written with AI assistance | Published 2026-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/party-pack-and-paradise-pack References: [bevindustry](https://www.bevindustry.com/articles/98233-saint-james-iced-tea-adds-2-variety-packs)  [Saint James](https://www.trendhunter.com/trends/saint-james-tea) Iced Tea launched two new variety packs, introducing the '[Party Pack](https://www.trendhunter.com/trends/summer-party-pack)' and the '[Paradise Pack](https://www.trendhunter.com/trends/spindrift-spiked-paradise-pack),' featuring curated mixes of the brand’s organic green and black iced teas with low-calorie, low-sugar recipes. The Party Pack bundled Red Raspberry, Juicy Peach and Passion Fruit & Peach for lighter, refreshing occasions, while the Paradise Pack combined Pineapple & Mango, Passion Fruit & Peach and Blood Orange & Hibiscus for bolder, tropical profiles. Each pack ships as a 12-pack priced at $35.95 and debuted as an Amazon exclusive with online availability coming soon. These ready-to-serve collections simplify entertaining by offering preselected flavor assortments aimed at gatherings like brunches, game days and casual hangs. By packaging mix-and-match flavors in themed sets, Saint James responded to demand for convenient, health-conscious beverage options and seasonal, shareable formats. Image Credit: Packaging Strategies ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 62% | Activity: 45% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Curated Variety Packs:** Curated assortments that group complementary flavors into themed bundles create new shelf narratives that can reshape product discovery and impulse gift purchasing. - **Health-conscious Ready-to-serve Beverages:** Low-sugar, low-calorie ready-to-serve drinks with organic ingredients present opportunities to redefine mainstream nonalcoholic beverage portfolios toward wellness-first formulations. - **E-commerce Exclusive Launches:** Brand-first exclusives on major online marketplaces enable controlled consumer testing and rapid scaling of niche SKUs without traditional retail constraints. ### Where This Applies - **Packaged Beverage Industry:** The sector can be disrupted by shifting from single-SKU mass production to modular, themed multipacks that cater to occasion-based consumption and higher per-unit pricing. - **Event Catering and Hospitality:** Catering services may evolve as curated beverage packs replace bulk carafes, enabling personalized drink experiences for smaller, more frequent social gatherings. - **Retail E-commerce Platforms:** Online retailers stand to transform category merchandising through timed exclusives and algorithm-driven assortment curation that spotlight seasonal, shareable formats. ## Related on Trend Hunter - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Sustainable Drink Packaging Launches](https://www.trendhunter.com/trends/recyclable-aluminum-bottles.md) - [Layered Beverage Flights](https://www.trendhunter.com/trends/paradise-pour-duo-flight.md) - [Summer-Ready Boozy Teas](https://www.trendhunter.com/trends/owls-brew-2.md) - [Golf-Themed RTD Variety Packs](https://www.trendhunter.com/trends/surfside-half-half-variety-pack.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md) - [Artisan Spirit Cocktail Packs](https://www.trendhunter.com/trends/dillions-small-batch-variety-packs.md) - [Tropical-Inspired Variety Packs](https://www.trendhunter.com/trends/icy-island.md)