# Holiday Dress Lookbooks The Urban Outfitters Party Looks for Now Images Showcase Festive Clothing By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/party-looks-for-now References: [fashiongonerogue](http://www.fashiongonerogue.com/party-looks-urban-outfitters-photos) & [urbanoutfitters](http://www.urbanoutfitters.com) The [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-and-canva) Party Looks for Now lookbook provides a concise recap of the brand's top holiday styles. Model Kristine Forseth showcased the looks which feature a range of dresses, each one highly appropriate for festive parties and events. To celebrate new years gatherings, Urban Outfitters recommends picking from its fun-loving celebratory guide. Present in the Party Looks for Now campaign are [sequins, lace, leather and shimmery materials](https://www.trendhunter.com/trends/holiday-apparel-collection), motifs that are most commonly associated with December 31st get-togethers. While these pieces are often paired with sleek hairdos and [bold cosmetics](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection), Urban Outfitters instead opted for distressed tresses and simplistic make up. This gives way to an alternative approach to the holidays, one that prefers unexpectedly relaxed motifs during the winter months. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 25% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Festive Clothing:** Disruptive Innovation Opportunity: Explore sustainable materials and manufacturing techniques to create festive clothing that is eco-friendly. - **Alternative Holiday Style:** Disruptive Innovation Opportunity: Develop a line of holiday clothing that embraces a more casual and relaxed aesthetic, catering to the growing demand for comfortable fashion. - **Celebratory Guide:** Disruptive Innovation Opportunity: Create an interactive online platform that offers personalized celebratory guides for customers, suggesting the most suitable clothing and accessories for various festive occasions. ### Industries Being Reshaped - **Fashion Retail:** Disruptive Innovation Opportunity: Implement augmented reality technology in physical stores to provide customers with virtual try-on experiences, enhancing the online shopping experience. - **Sustainable Fashion:** Disruptive Innovation Opportunity: Use innovative recycling techniques to turn used garments into new, stylish pieces, reducing textile waste and promoting a circular fashion economy. - **Beauty and Cosmetics:** Disruptive Innovation Opportunity: Develop a line of makeup products specifically designed for unconventional holiday looks, providing customers with unique and creative options for their festive makeup. ## Related on Trend Hunter - [Embellished Holiday Party Collections](https://www.trendhunter.com/trends/veronica-beard-party-edit.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Festive French Collections](https://www.trendhunter.com/trends/szanes-holiday-line.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Versatile Fashion Inspiration Apps](https://www.trendhunter.com/trends/urrban-tailor.md) - [Boho Retailer Gift Guides](https://www.trendhunter.com/trends/anthropologie-festive-gift-guide.md) - [Shareable Wishlist Templates](https://www.trendhunter.com/trends/urban-outfitters-and-canva.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)