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# Rebellious Party Girl Fashion
Akira's Latest Lookbook Boasts VIbrant Garments and Accessories

By Jana Pijak | Published 2015-03-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/party-girl-fashion
References: [shopakira](http://www.shopakira.com/girl-gone-wild/)

Akira's latest lookbook is an homage to edgy party girl fashion and is captured in a chromatically lit studio setting. The catalog is titled 'Girl Gone Wild' and features a mix of eye-catching clubwear and statement accessories like mirrored shades and printed platforms.

Standouts from Akira's [Spring/Summer 2015 collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) are its [color-blocked corsets](https://www.trendhunter.com/trends/vowels-1) and its wool body-con dresses that are accented with a graphic print. Other favorites from the advertorial are its [fitted pencil skirts](https://www.trendhunter.com/trends/after-hours-collection) that take one from work to an evening out along with vibrant sneakers that combine comfort with the season's athleticwear fad.

Akira is an e-retailer specializing in party girl fashion staples and bold accessories that are guaranteed to turn heads when worn.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 95% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Party Girl Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for edgy party girl fashion.
- **Chromatically Lit Lookbooks:** Disruptive innovation opportunity: Integrate virtual reality technology to create interactive and immersive online lookbooks.
- **Clubwear and Athleticwear Fusion:** Disruptive innovation opportunity: Create versatile clothing that combines the style of clubwear with the functionality of athleticwear.

### Where This Applies

- **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality shopping experiences for customers to try on virtual outfits.
- **Accessories:** Disruptive innovation opportunity: Develop smart accessories that synchronize with music, lighting, and other features at parties and events.
- **Sustainable Fashion:** Disruptive innovation opportunity: Design and produce eco-friendly party wear using recycled materials and sustainable manufacturing processes.

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