# Shimmering Festive Runways New Look Promotes the Upcoming Holidays with a Party Collection Video By Katie Pagnotta | Published 2012-11-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/party-collection References: [cocosteaparty](http://www.cocosteaparty.com/2012/11/new-look-christmas-party-season-2012.html) & [marieclaire](http://www.marieclaire.co.uk/fashion/ideas/34635/10/new-look-party-dresses-collection.html) Store [New Look](https://www.trendhunter.com/trends/nadine-coyle) introduced a party collection runway video to capitalize on upcoming December holidays and New Year's Eve. The retailer understands there is a vast market for sparkly and party appropriate apparel. The showcase features a mix of female and male models rocking popular pieces like the little black dress and the special occasion clutch. The video opens with a glow in the dark dance group of men who work the runway, followed by a series of women walking and showing off the fashions. The video uses a camera flash effect and the soundtrack is a consistent upbeat track. They are catchy and a good choice to counteract the clothing. By creating a runway video, New Look has found a way to revamp the party collection exhibition and market its website and the merchandise it carries. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Digital Fashion Shows:** Creating virtual runway shows allows retailers to showcase their collections in a more interactive and engaging way. - **Gender-inclusive Fashion:** Featuring both male and female models in fashion showcases promotes inclusivity and appeals to a wider audience. - **Enhanced Visual Effects:** Using special effects like camera flash can add excitement and intrigue to fashion videos, capturing viewers' attention. ### Sectors Adopting This - **Fashion Retail:** Retailers can leverage runway videos to promote their collections and drive traffic to their online stores. - **Event Production:** Companies specializing in organizing fashion shows can adapt to the growing demand for digital fashion showcases. - **Video Production:** Professionals in video production can explore creating innovative visual effects to enhance fashion videos and make them more captivating. ## Related on Trend Hunter - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Festive French Collections](https://www.trendhunter.com/trends/szanes-holiday-line.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Embellished Holiday Party Collections](https://www.trendhunter.com/trends/veronica-beard-party-edit.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Festive Product Launch Events](https://www.trendhunter.com/trends/10day-christmas.md)