# Party-Inspired Prosecco Wines Party by Vera Wang Represents the Designer's Fun Side By Laura McQuarrie | Published 2021-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/party-by-vera-wang References: [businesswire](https://www.businesswire.com/news/home/20210616005062/en/4995557/Vera-Wang%E2%80%99s-New-Prosecco-PARTY-to-be-Distributed-by-Southern-Glazer%E2%80%99s-Wine-Spirits) & [verawangparty](http://verawangparty.com/) At a time when people are eager to make up for lost time with post-pandemic parties, [Vera Wang](https://www.trendhunter.com/trends/vera-wang-roses) is launching a [premium Italian prosecco](https://www.trendhunter.com/trends/lo-secco-prosecco-doc) called Party by Vera Wang. Designed for celebrating moments big and small, Party is packaged in a [sleek matte silver bottle](https://www.trendhunter.com/trends/chloe-wine-collection) that's modern. On the reverse side of the bottle, there's an invitation to party from the designer herself. As Wang describes, "First and foremost, I am a Designer, but I am also an entrepreneur and brand builder. I've dedicated my entire life to designing how people celebrate, and not just their weddings." Party is made from 100% Glera grapes and it sets itself apart with a bold, playful aesthetic that captures the essence of joy and modern celebrations. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 23% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Post-pandemic Party Wines:** Opportunity for winemakers to tap into the increasing demand for party-inspired wines post-pandemic. - **Bold Playful Aesthetics:** Innovative packaging design and branding of wines offer a disruptive opportunity for marketers to tap into customers' emotional connections with fun and joy. - **Designer Prosecco Collaborations:** The luxury market presents a disruptive innovation opportunity for designers to expand their brand beyond their core business by partnering with premium winemakers. ### Sectors Adopting This - **Wine Production:** Winemakers can capitalize on the growing demand for party-inspired wines by developing premium wine products specifically targeted at party-goers who are willing to pay a premium for fun and joyful experiences. - **Packaging Design:** Packaging design firms could offer customized, innovative and playful designs for wine brands looking to capture the attention of customers who associate fun and joy with party-inspired wines. - **Luxury Market:** Collaborations between luxury fashion designers and winemakers present an opportunity to expand high-end brands beyond their core business areas and tap into new markets with premium, designer-label wine products. ## Related on Trend Hunter - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [High-End Prosecco Wine Lines](https://www.trendhunter.com/trends/voga-italia.md) - [Delicate Italian Sparkling Wine](https://www.trendhunter.com/trends/italian-sparkling-wine.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Crisp Fruit-Forward Proseccos](https://www.trendhunter.com/trends/kim-crawford-extra-dry-prosecco.md)