# Party Beer Packaging Brucuta Features Playful Labels that Allude to Frivolity and Superstition By Amelia Roblin | Published 2015-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/party-beer References: [thedieline](http://www.thedieline.com/blog/2015/3/25/brucata-beer) & [elefanteproject](http://elefanteproject.com/) Any brand of booze could be adopted as a party beer, but this particular one has 'celebration' written all over it. The Elefante Project strove to bring more imagination and [whimsicality to labelling booze](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle), casting aside the stiff images of tradition that grace so many bottles and cans of ales and lagers alike. A pilsner, a pale ale and a robust ale were all given stickers of different colors: pink, blue and yellow, respectively. On each of these labels is the scratchy Brucuta logo, plus an energetic illustration of a [werewolf in denim cut-offs](https://www.trendhunter.com/trends/wind-and-waves). The beast stands on hind legs in sneakers, throwing his hands up in the air enthusiastically with a party beer gripped in one fist. With rough, handwritten text and no adherence to straight lines, Let's Party beer seems obviously targeted to young drinkers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Creative Alcohol Packaging:** Opportunity for alcohol brands to explore imaginative and playful designs that deviate from traditional labeling. - **Youth-centric Branding:** There is potential for brands to create products with labels and packaging that specifically target young drinkers. - **Whimsical Graphic Illustrations:** The use of quirky and energetic illustrations can add an element of fun and excitement to alcohol packaging. ### Industries Being Reshaped - **Alcohol Beverage Industry:** Innovative packaging and branding strategies can differentiate brands and attract younger consumers in the competitive alcohol market. - **Graphic Design Industry:** Designers can explore creative opportunities to develop unique and eye-catching labels for alcohol brands looking to stand out on retail shelves. - **Youth Marketing Industry:** Companies specializing in youth marketing can help alcohol brands develop strategies to effectively target and engage young drinkers through packaging and branding initiatives. ## Related on Trend Hunter - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md)