# Attention-Captivating Elegant Party Apparel American Apparel's Holiday 2018 Campaign is Sensual By Kalin Ned | Published 2018-11-29 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/party-apparel References: [americanapparel](http://americanapparel.com/en) For the Holiday 2018 season, American Apparel debuts a shiny and sensual party apparel collection. Recently, the brand re-launched due to popular demand with an e-commerce platform. Given the aesthetics and styles of the flashy offerings, American Apparel is staying true to its roots. From lavishly tight bodysuits in metallic nuances to ultra-provocative dresses that exude sophistication, the label brings versatile and seasonal fashion basics to the style-minded consumer. Ideal for Christmas dinner and celebrating the New Year with a bang, the party apparel is bound to turn heads. Each garment possesses that retro-inspired quality American Apparel is known for. In addition, the ultra-versatile, easy-to-style and stretchy fabrics are sure to accommodate any figure and body type. The party apparel collection is lavishly exhibited in an appropriately styled editorial. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Why This Trend Is Growing - **Shiny Metallic Apparel:** This trend presents an opportunity for textile companies to combine high-quality metallic materials with comfortable stretchy fabrics. - **Versatile and Seasonal Fashion Basics:** This trend presents an opportunity for online retailers to provide a range of garments that can be easily styled for different seasons and occasions. - **Retro-inspired Apparel:** This trend presents an opportunity for designers to revive vintage fashion styles and incorporate them into contemporary designs. ### Industries Being Reshaped - **Textile and Fashion Industry:** This industry can benefit from incorporating metallic materials into their fabrics to create attractive and comfortable party garments. - **E-commerce Industry:** This industry can benefit from offering versatile and season-appropriate fashion basics to cater to the needs of style-minded consumers. - **Fashion Design Industry:** This industry can benefit from incorporating retro-inspired elements into contemporary fashion designs to create unique and appealing garments. ## Related on Trend Hunter - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Timeless Holiday Apparel Collections](https://www.trendhunter.com/trends/holiday-apparel-collection.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Festive French Collections](https://www.trendhunter.com/trends/szanes-holiday-line.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Embellished Holiday Party Collections](https://www.trendhunter.com/trends/veronica-beard-party-edit.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)