# Social Accountability Apps Partners in Grind is a Matchmaking Platform for Self-Improvement By Rebecca Byers | Published 2016-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/partners-in-grind References: [springwise](http://www.springwise.com/motivational-matchmaker-links-users-help-form-good-habits/) Partners in Grind is a matchmaking platform that aims to pair people based on positive habits they are both looking to form. Aimed to be a sort of [social accountability app](https://www.trendhunter.com/trends/goal-accountability), the platform hopes that interested parties will be able to find a partner to help keep them in check on the road to self-improvement regardless of what those goals may be. The new service first asks members to create a profile that details the positive habits they would like to adopt in their daily life, such as [taking up meditation](https://www.trendhunter.com/trends/meditation-buddies) or maintaining a gluten-free diet. Partners in Grind then creates matches based on these hopeful goals and connects them with each other. Partners can then help each other stay motivated toward their goals. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Self-improvement Matchmaking:** Partners in Grind is pioneering the trend of self-improvement matchmaking by pairing people based on positive habits. - **Social Accountability Apps for Habit Building:** Partners in Grind exemplifies the emerging trend of using apps to create social accountability for habit building. - **Personalized Self-improvement Journeys:** Partners in Grind is part of a larger trend in developing customized self-improvement journeys through targeted habit adoption and support. ### Who This Affects Most - **Health and Wellness:** Partners in Grind represents a potential disruptive innovation opportunity within the health and wellness industry by leveraging technology to create personalized habit-based social support networks. - **Technology and Social Media:** The emerging trend of social accountability apps like Partners in Grind present potential innovation opportunities within the tech and social media industries through the creation of more personalized and community-based support networks. - **Personal Growth and Coaching:** Partners in Grind is part of a larger trend in personal growth and coaching that is leveraging technology to create more accessible and customized self-improvement programs through social accountability and community support. ## Related on Trend Hunter - [Accountability Self-Improvement Platforms](https://www.trendhunter.com/trends/social-accountability-platform.md) - [Small Group Habit Tracking](https://www.trendhunter.com/trends/squad-habits.md) - [Social Habit Trackers](https://www.trendhunter.com/trends/habiterie.md) - [Social Professional Productivity Apps](https://www.trendhunter.com/trends/likemind-app.md) - [Social Workout Apps](https://www.trendhunter.com/trends/fitchain.md) - [Social Habit Trackers](https://www.trendhunter.com/trends/habicy.md) - [Collaborative Fitness Challenges](https://www.trendhunter.com/trends/75-hard-together.md) - [Social Habit Trackers](https://www.trendhunter.com/trends/calombo.md) - [AI Habit Trackers](https://www.trendhunter.com/trends/yourhabitbuddy-ai.md)