# Sporty Party Punches Beatbox Beverages' Partner Series Features a Legendary University Mascot By Laura McQuarrie | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/partner-series References: [wfmz](https://www.wfmz.com/news/pr_newswire/pr_newswire_stocks/beatbox-and-oklahoma-state-university-join-forces-unveiling-custom-partner-series-ready-to-drink-cocktail/article_e872c00c-87d3-548f-96f4-9b23eaeaf936.html) & [beatboxbeverages](https://beatboxbeverages.com/)  [Beatbox Beverages](https://www.trendhunter.com/trends/big-papa-pickle-margarita) newly debuted the first drink in its Partner Series in collaboration with [Oklahoma State University Athletics](https://www.trendhunter.com/trends/oklahoma-smokes). Featuring the brand's Juicy Mango variety and images of Oklahoma State University's legendary mascot, Pistol Pete, this collaborative beverage offers a new experience of a fan-favorite flavor. With its fun flavors, nostalgic essence, genuine passion for music and resealable packaging, Beatbox Beverages has quickly become a favorite among Millennial and Gen Z drinkers. Notably, according to Zech Francis, VP of Global Marketing at BeatBox, "Juicy Mango is our number one selling item at OSU Athletic events." This limited-time Partner Series product is coming to the Boone Pickens Stadium, Gallagher-Iba Arena, Cowgirl Stadium, and O'Brate Stadium for the 2023 to 2024 athletics seasons for fans ages 21 and up to enjoy. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 18% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Resealable Packaging:** Beatbox Beverages' resealable packaging offers convenience and portability, making it a popular choice among Millennial and Gen Z drinkers. - **Collaborative Beverages:** The Partner Series collaboration between Beatbox Beverages and Oklahoma State University Athletics provides a new and exciting experience for fans. - **Fan-favorite Flavors:** Beatbox Beverages' Juicy Mango flavor has become a top-selling item at OSU Athletic events, attracting a loyal customer base. ### Where This Applies - **Beverage Industry:** The success of Beatbox Beverages' Partner Series demonstrates the potential for innovative collaborations and unique flavors in the beverage industry. - **Sports and Events Industry:** The partnership between Beatbox Beverages and Oklahoma State University Athletics highlights the opportunity for brands to tap into the fan experience and enhance game day events. - **Catering and Hospitality Industry:** The introduction of the limited-time Partner Series product opens up opportunities for catering services and hospitality providers to offer exclusive beverage options that cater to specific events and venues. ## Related on Trend Hunter - [Spiked Mango Punches](https://www.trendhunter.com/trends/beatbox-beverages-juicy-mango.md) - [Boxed Basketball-Themed Punches](https://www.trendhunter.com/trends/beatbox-blue-razzberry-mavericks-edition.md) - [Bold Orange RTD Beverages](https://www.trendhunter.com/trends/orange-blast.md) - [Party-Ready Grape Punches](https://www.trendhunter.com/trends/beatbox-beverages-mystic-grape.md) - [High-ABV Berry Lemonades](https://www.trendhunter.com/trends/beatbox-blueberry-lemonade.md) - [Sweet-Spicy Party Punches](https://www.trendhunter.com/trends/beatbox-sweet-heat-cinnamon.md) - [High-ABV Tailgate Drinks](https://www.trendhunter.com/trends/tailgate-tour.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/waka-flocka-flame.md) - [Festive Sensorial RTD Cocktails](https://www.trendhunter.com/trends/sweet-heat-cinnamon.md)