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# Sloppy Cosmetics
'Particules Elementaires' for Vogue Paris Features Intentionally Chaotic Makeup

By Luisa Amanda Gomes | Published 2010-05-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/particules-elementaires-for-vogue-paris-2010
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/05/e.html) & [diorettescans.blogspot](http://diorettescans.blogspot.com/2010/05/particules-elementaires.html)

'Particules Elementaires' for [Vogue](https://www.trendhunter.com/trends/forever-care) Paris 2010 is a photo shoot that explores the sultry and sensual [world of cosmetics](https://www.trendhunter.com/trends/la-beaut-collection). Starring the lovely face of model Iselin Steiro, the editorial sees Steiro undergo many transformations for Tyen’s camera.

The makeup in 'Particules Elementaires' for Vogue Paris 2010 was also done by Tyen, which is why he able to showcase so [many different looks](https://www.trendhunter.com/trends/eye-makeup-product) and levels of expression. Tyen used Iselin Steiro’s face as a canvas that depicted scenes of fragility to shots of fierceness.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 38% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Intentionally Chaotic Makeup:** Opportunity for makeup brands to create products that embrace the messy, unfinished look.
- **Transformative Makeup:** Opportunity for makeup artists to create looks that surprise and transform.
- **Sensuality in Cosmetics:** Opportunity for beauty and fragrance brands to incorporate sensual elements into their products.

### Industries Being Reshaped

- **Beauty:** The beauty industry can incorporate the intentionally messy makeup trend into their product development.
- **Fashion:** Fashion brands can collaborate with makeup artists to create transformative looks that complement their collections.
- **Fragrance:** Fragrance brands can embrace the sensuality trend in their marketing campaigns and product development.

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