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# Rotating Shutter OLED TVs
The Conceptual 'Partial Screen' Features Motorized Display Components

By Michael Hemsworth | Published 2022-07-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/partial-screen
References: [yankodesign](https://www.yankodesign.com/2022/07/20/partial-screen-concept-solves-the-problem-with-transparent-displays-in-a-curious-way/?utm_source=rss&utm_medium=rss&utm_campaign=partial-screen-concept-solves-the-problem-with-transparent-displays-in-a-curious-way)

![Rotating Shutter OLED TVs](https://cdn.trendhunterstatic.com/thumbs/483/partial-screen.jpeg)

The conceptual 'Partial Screen' is a [home decor-influenced piece](https://www.trendhunter.com/trends/c1-canvas-art-tv) of multimedia equipment for the modern living room to support consumers looking to maintain the appearance of their space. The TV features a 55-inch size achieved with 25 individual motorized shutters, which will rotate to offer a smaller screen size or allow for a [see-through construction](https://www.trendhunter.com/trends/signature-oled-t-smart-tv). The unit is equipped with LEDs to ensure a vibrant visual experience unlike LCD alternatives on the market.

The conceptual 'Partial Screen' is the design work of Jiyoun Kim, Hannah Lee and Jaehyuk Lim, and will offer a view straight through when all the shutters are opened. This can also be used as a way to create a [digital artwork experience](https://www.trendhunter.com/trends/lg-gallery) perfect for replacing a TV.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 29% | Activity: 59% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Rotating Shutter TV:** This trend offers an opportunity to disrupt the traditional TV market by providing an innovative design that can be used as a piece of home decor.
- **Motorized Screen Components:** This trend presents an opportunity to create a new market for motorized screen components that can be integrated into various multimedia products for the home.
- **Vibrant Visual Experience:** This trend highlights the importance of creating high-quality visual displays that can enhance the user experience and differentiate products in a competitive market.

### Industries Being Reshaped

- **Consumer Electronics:** This industry can benefit from the rotating shutter TV trend by incorporating the design into their new product releases to appeal to consumers seeking unique home decor-inspired products.
- **Smart Home Technology:** This industry can leverage the motorized screen component trend to develop innovative products that can be integrated into the smart home ecosystem and enhance the user experience.
- **Digital Artwork:** This trend presents an opportunity to create a new market for digital artwork experiences that can be used to replace traditional TVs and offer consumers a new way to display artwork in their homes.

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