# Singer-Invested Vegan Cookie Brands Partake Foods Closed a $4.8M Series A Round of Financing By Grace Mahas | Published 2021-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/partake-foods References: [vegnews](https://vegnews.com/2021/1/rihanna-invests-in-vegan-cookie-company) & [partakefoods](https://partakefoods.com/) [Partake Foods](https://www.trendhunter.com/trends/holiday-cookies-1), the 5-in-1 vegan baking mix brand, recently announced a $4.8 million Series A round of financing with investors like musical artist Rihanna along with existing investors such as Jay-Z’s Marcy Venture Partners ([MVP](https://www.trendhunter.com/trends/wegmans-josh-allen-mvp-puffs)) and [Seattle Seahawks’](https://www.trendhunter.com/trends/c200) Bobby Wagner’s Black Star Fund. The brand offers a variety of plant-based cookie mixes including Birthday Cake, Cookie Butter, and Triple Chocolate, among others. “With this group of strategic partners and added financing, Partake continues our mission of making super delicious and safe food that those with and without dietary restrictions can enjoy,” founder of Partake, Denise Woodward, said. “The demand for thoughtfully-made cookies, snacks, and treats is clear, and we are excited to continue to provide plant-based, safe, and crave-worthy foods to consumers.” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Baking Mixes:** Partake Foods' success with its vegan baking mix brand and its notable investors signal a growing trend in plant-based baking mixes. - **Safe and Inclusive Food:** Partake Food's mission to create delicious and safe food for all is reflective of a trend towards more inclusive and allergy-friendly options within the food industry. - **Celebrity and Athlete Investors:** The involvement of Rihanna and Jay-Z's Marcy Venture Partners along with Seattle Seahawks' Black Star Fund highlights a trend of celebrities and athletes becoming increasingly involved in investing in food businesses. ### Where This Applies - **Baking Mix Industry:** Partake Foods' success provides disruption opportunities for brands in the baking mix industry to incorporate more plant-based and allergy-friendly options. - **Vegan Food Industry:** Partake Foods' vegan cookie mixes highlights opportunities for disruption in the vegan food industry particularly in developing new and unique plant-based snack options. - **Investment Industry:** The involvement of high-profile investors in Partake Foods' financing presents opportunities for disruption in the investment industry particularly in investing in companies focused on inclusive and allergy-friendly food. ## Related on Trend Hunter - [Exclusive Holiday Cookies](https://www.trendhunter.com/trends/holiday-cookies-1.md) - [Children's TV-Branded Cookies](https://www.trendhunter.com/trends/partake-foods-x-sesame-street.md) - [Seasonal Valentine's Product Lines](https://www.trendhunter.com/trends/partake.md) - [Allergen-Free Pumpkin Spice Goods](https://www.trendhunter.com/trends/allergenfree-pumpkin-spice.md) - [Fermented Cashew Cheeses](https://www.trendhunter.com/trends/nuts-for-cheese-1.md) - [American Plant-Based Meat Expansions](https://www.trendhunter.com/trends/everything-legendary.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Superhero-Themed Cookies](https://www.trendhunter.com/trends/sprinkle-mini-cookies.md) - [On-the-Go Mini Cookie Packs](https://www.trendhunter.com/trends/partake-foods-cookies.md)