# Allergy-Friendly Baked Goods Partake Foods is Dedicated to Offering Allergy-Friendly Foods to All By Kanesa D | Published 2022-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/partake-foods-1 References: [techcrunch](https://techcrunch.com/2022/10/04/partake-foods-allergy-friendly-series-b/) & [partakefoods](https://partakefoods.com/)  [Partake Foods](https://www.trendhunter.com/trends/holiday-cookies-1), founded by Denise Woodard, is an allergy-friendly line of baked goods and foods targeted at individuals who have food sensitivities and restrictions. Initially launched to fill a gap in the market for allergy-conscious products, Partake Foods is a self-funded and self-distributing brand that offers products like baked cookies and has now expanded to offer baking mixes and waffle mixes in a variety of flavors. The brand also ranks as one of the top “allergy-friendly brand[s] in the U.S.’s natural and enhanced channel ranked by dollar growth,” as quoted by SPINS. Consumers can find Partake Foods in over 9,000 retail stores in the U.S., including Target, [Whole Foods](https://www.trendhunter.com/trends/soft-baked-pumpkin-spice-cookies), Walmart, and Kroger. Select products are also available on [American Airlines](https://www.trendhunter.com/trends/baby-oatmeal) flights and some of its offices. Image Credit: Partake Foods, Denise Woodard ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 78% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Allergy-friendly Foods:** Opportunity for companies to provide allergy-conscious products similar to Partake Foods. - **Self-funding and Distribution:** Potential for startups to self-fund and self-distribute their products like Partake Foods did. - **Expansion to New Product Lines:** Trend of offering more diverse products like baking mixes and waffle mixes could disrupt the traditional baked goods market. ### Sectors Adopting This - **Food Manufacturing:** Opportunity for food manufacturers to create a line of allergy-friendly products to cater to consumers with food sensitivities and restrictions. - **Retail:** Retailers could expand their product offerings to include more allergy-friendly options, like Partake Foods, to meet consumer demand. - **Airline Catering and Food Service:** Opportunity for airline catering and food service companies to offer allergy-friendly food options to better serve their customers. ## Related on Trend Hunter - [Allergen-Free Pumpkin Spice Goods](https://www.trendhunter.com/trends/allergenfree-pumpkin-spice.md) - [Exclusive Holiday Cookies](https://www.trendhunter.com/trends/holiday-cookies-1.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Autumnal Allergen-Free Cookies](https://www.trendhunter.com/trends/soft-baked-pumpkin-spice-cookies.md) - [Allergy-Safe Cookies](https://www.trendhunter.com/trends/allergysmart.md) - [Seasonal Valentine's Product Lines](https://www.trendhunter.com/trends/partake.md) - [Children's TV-Branded Cookies](https://www.trendhunter.com/trends/partake-foods-x-sesame-street.md) - [Allergen-Free Cookie Bites](https://www.trendhunter.com/trends/every-body-eat-cookie-bites.md) - [On-the-Go Mini Cookie Packs](https://www.trendhunter.com/trends/partake-foods-cookies.md)