# Low-Calorie Non-Alcoholic Brews Partake Brewing's Alternative Brews Challenge Industry Norkms By Laura McQuarrie | Published 2023-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/partake-brewing References: [thedieline](https://thedieline.com/blog/2023/7/3/partakes-new-and-improved-can-design-speaks-to-a-new-generation-of-sober-curious-drinkers) & [drinkpartake](https://drinkpartake.com/)  Partake Brewing is one low-calorie, [non-alcoholic craft beer brand](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1) that proves consumers don't have to compromise when it comes to flavor or choice. With flavorful options like Peach Gose and Hazy IPA, non-drinkers and sober-curious consumers can enjoy refreshing social experiences that don't hinge on alcohol. The rise of the sober-curious movement can be attributed to a growing awareness of the negative health effects of excessive alcohol consumption and the desire for a more balanced lifestyle. Additionally, the availability of [full-flavor non-alcoholic alternatives](https://www.trendhunter.com/trends/alcohol-free-brews) like these ones speak to consumers' openness to more mindful, balanced drinking experiences. Partake Brewing's newly refreshed look was crafted to appeal to a specific type of consumer. "We wanted to establish that we were speaking to and connecting with a Renaissance person with many layers, interests, and hobbies," said Danielle McWaters, founding partner and creative director of Designsake. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 89% | Activity: 20% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rise of Sober-curious Movement:** Opportunity to capitalize on the growing demand for low-alcohol or alcohol-free beverage options that still offer flavor and choice. - **Mindful, Balanced Drinking Experiences:** Potential to create innovative non-alcoholic beverages that cater to consumers seeking more mindful and balanced social experiences. - **Crafting Specific Consumer Appeal:** Chance to target a specific type of consumer by creating brand experiences that resonate with their interests and lifestyle. ### Industries Being Reshaped - **Craft Beer Industry:** Opportunity for craft breweries to expand their offerings and capture the growing market of health-conscious consumers seeking low-alcohol or alcohol-free options. - **Beverage Industry:** Potential for beverage companies to develop and market innovative non-alcoholic alternatives that cater to the rise of the sober-curious movement and changing consumer preferences. - **Design Industry:** Opportunity for design agencies and professionals to create branding and packaging solutions that effectively communicate the values and lifestyle of specific consumer segments. ## Related on Trend Hunter - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Alcohol-Free Gose Beers](https://www.trendhunter.com/trends/cherry-gose.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md)