# Part-Time Diets Mark Bittman Suggests Veganism by Day By Rainer Takahashi | Published 2009-05-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/part-time-vegan-diets-eat-with-only-half-the-guilt References: [theglobeandmail](http://www.theglobeandmail.com/life/food-and-wine/tick-tock-its-steak-oclock/article1154369/) Food writer Mark Bittman of the New York Times has created a diet where dieters are only [vegan by day](https://www.trendhunter.com/trends/dairyfree-february). The regimen is simple: No [animal products, processed food](https://www.trendhunter.com/trends/vegetarian-frozen-entrees), etc. during the day and anything is fair game after 6 PM. Bittman claims to have slimmed down and gotten into shape with this diet, not to mention helped reduce the pace of global warming. As per global warming experts, [global livestock products](https://www.trendhunter.com/trends/gosh-plant-points) are responsible for more greenhouse gases than any other source. Therefore, this diet may not only help the individual but the world as well. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 15% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Part-time Diets:** Opportunity for businesses to develop food products and meal plans that cater to the growing demand for flexible dietary patterns, such as veganism during specific times of the day. - **Sustainable Eating:** Opportunity for the food industry to adopt sustainable practices and develop plant-based alternatives to reduce the environmental impact of livestock production. - **Personalized Nutrition:** Opportunity to create personalized diet plans that take into account individual preferences and goals, such as incorporating veganism during certain times of the day. ### Where This Applies - **Food and Beverage:** Opportunity for food companies to develop innovative vegan products and meal plans that cater to the growing demand for flexible dietary patterns. - **Agriculture:** Opportunity for the agriculture industry to explore and support sustainable farming methods that reduce the environmental impact of livestock production. - **Health and Wellness:** Opportunity for health and wellness businesses to provide personalized nutrition services and products, including customized diet plans that incorporate specific dietary restrictions like veganism during particular times of the day. ## Related on Trend Hunter - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Accessible Vegan Recipe Cookbooks](https://www.trendhunter.com/trends/mission-vegan.md) - [Bacon Abstaining Competitions](https://www.trendhunter.com/trends/bacoff.md) - [Diverse Vegan Recipe Platforms](https://www.trendhunter.com/trends/vegan-biss.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Nourishing New Year's Meal Plans](https://www.trendhunter.com/trends/january-jumpstart.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Digital Plant-Based Assistants](https://www.trendhunter.com/trends/veggify.md) - [Plant-Based Valentine's Menus](https://www.trendhunter.com/trends/plantbased-valentines.md)