# Sultry Underwear Parody Ads James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad By Kalin Ned | Published 2019-02-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/parody-ad References: [designtaxi](https://designtaxi.com/news/403622/James-Corden-Strips-Down-In-Hilarious-Calvin-Klein-Underwear-Ad-Spoof/) & [youtube](https://www.youtube.com/watch?v=z6VtQ0JZQ_I&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Contemporary fashion label Calvin Klein released a sultry commercial to promote its underwear line and a speedy parody ad has been quickly offered to kind of counter the raciness. The original boasts a celebrity-packed marketing campaign that sets the spotlight on some of the most highly regarded personalities in the business — this includes Shawn Mendes, Kendall Jenner, A$AP Rocky, and Noah Centineo. James Corden — the host of The Late Late Show, launched a responsive underwear parody ad which is cheekily dubbed #MyCordens. The spoof opens with 'True Faith' by New Order and highlights the comedian wearing a robe and a shirt. The parody ad is quite legit as it features all of the celebrities in the original version. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Parody Marketing:** Opportunity for brands to create parody ads as a form of social commentary and entertainment. - **Celebrity Marketing:** Utilizing celebrities in marketing campaigns to boost brand awareness and appeal to target audiences. - **Responsive Advertising:** Quickly creating and releasing advertising content in response to trending topics or competitor campaigns. ### Industries Being Reshaped - **Fashion:** Fashion industry can capitalize on parody marketing by creating humorous ads that challenge traditional norms and engage with consumers. - **Entertainment:** Opportunity for entertainment industry to collaborate with brands and celebrities for innovative and engaging marketing campaigns. - **Advertising:** Responsive advertising trends provide new avenues for advertising agencies and professionals to deliver timely and captivating content. ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)