# Cheese-Backed Design Competitions The Parmigiano Reggiano Design Challenge is Accepting Applicants By Elena Rahman | Published 2021-07-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/parmigiano-reggiano-design-challenge References: [yankodesign](https://www.yankodesign.com/2021/07/18/alessi-poliform-and-kartell-are-sponsoring-the-parmigiano-reggiano-design-challenge-2021-and-the-winner-gets-a-chance-to-visit-italy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+yankodesign) & [parmigianoreggiano.us](https://parmigianoreggiano.us/design-challenge/overview/) The Parmigiano Reggiano Design Challenge is currently accepting applicants for its 2021 competition. The brief requires designers to elevate the human experience through products that celebrate authenticity concerning the [journey of enjoying a meal](https://www.trendhunter.com/trends/italian-cuisine). Parmagiano Reggiano has been [making cheese](https://www.trendhunter.com/trends/cheesemakers-scholarship) in the same region of Italy for almost 1,000 years. As one of Italy's most renowned brands, its competition cements its role as a cultural icon. Participants can submit [product concepts](https://www.trendhunter.com/trends/sidex) inspired by authenticity in three categories: cooking, eating, and sitting. Designers can register their concepts for a chance to win a free trip to Italy. All submissions will be judged by a panel of jurors composed of design industry visionaries. The free competition is accepting proposals until September 15th, 2021. Image Credit: Parmigiana Reggiano / Yanko Design ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Authenticity-inspired Design:** The Parmigiano Reggiano Design Challenge showcases the trend of designing products that celebrate authenticity through the culinary journey. - **Location-specific Branding:** Parmigiano Reggiano's long-standing history and cultural significance demonstrate the trend of location-specific branding and cultural icon status for brands. - **Competitions for Brand Awareness:** The Parmigiano Reggiano Design Challenge highlights the trend of hosting competitions to increase brand awareness and engagement. ### Industries Being Reshaped - **Food and Beverage:** The challenge falls within the food and beverage industry, presenting industry participants with the opportunity to reimagine the culinary journey and enhance it with innovative design solutions. - **Design:** The competition targets designers as participants and presents them with the opportunity to showcase their design skills while incorporating the cultural significance of Parmigiano Reggiano into their work. - **Tourism:** The competition's prize of a free trip to Italy provides an opportunity for the tourism industry to leverage this event to attract visitors to the area. ## Related on Trend Hunter - [Educational Cheese Experiences](https://www.trendhunter.com/trends/parmigiano-reggiano-consortium.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [Imperfect Pasta Bowl Designs](https://www.trendhunter.com/trends/pasta-bowl.md) - [Certified European Cheeses](https://www.trendhunter.com/trends/european-cheese-quality.md) - [Plant-Based Cheese Competitions](https://www.trendhunter.com/trends/lidl-and-proveg.md) - [Historic Aged Cheeses](https://www.trendhunter.com/trends/stella-cheese.md) - [Branded Spirit Competitions](https://www.trendhunter.com/trends/italicus-aperitivo.md) - [Goat Cheese-Themed Sweepstakes](https://www.trendhunter.com/trends/goat-cheese-for-days-sweepstakes.md) - [Artisan Cheese Fondues](https://www.trendhunter.com/trends/parmigiano-reggiano-fondue.md)