# Cheesy Culinary Writing Utensils Sharpen the Parmesan Pencil & Savor the Shavings in Pasta By Matt Ho | Published 2011-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/parmesan-pencil References: [ohgizmo](http://www.ohgizmo.com/2011/07/19/parmesan-pencils/) & [kolle-rebbe.de](http://www.kolle-rebbe.de/en/) Foodies will find joy and delight in the Parmesan Pencil, which is a clever spin on a well-known culinary treat. Ad agency Kolle Rebbe came up with the clever, whimsical Parmesan Pencil after being asked by the The Deli Garage. So what is it exactly? It's [parmesan cheese](https://www.trendhunter.com/trends/parmesan-snacks) in the shape of a pencil, and the best way to grate it is to use the [sharpener that comes with it](https://www.trendhunter.com/trends/ferfereh). So, instead of wood shavings, you'll get beautiful cheese sprinkling down onto your pasta. What's even more impressive is that they've come up with three flavors for the "pencil," which include [truffles, pesto and chili](https://www.trendhunter.com/trends/wunderkern). The package even shows how many calories you're consuming based on how much you shave off. Unfortunately, the Parmesan Pencil was created in only 500 limited runs sold out in two weeks. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheese-themed Culinary Innovations:** Develop unique and playful cheese-based culinary products and utensils that add a twist to traditional dishes. - **Food Packaging Visualization:** Create innovative product packaging that provides useful and engaging information to consumers, such as displaying calorie information based on product usage. - **Limited Edition Food Products:** Explore the potential of limited edition runs for food products, creating a sense of exclusivity and scarcity to drive sales and generate buzz. ### Industries Being Reshaped - **Food Packaging and Design:** Utilize creative packaging solutions to enhance the consumer experience and convey additional information about the product. - **Cheese and Dairy Products:** Innovate within the cheese and dairy industry by creating unique and novel cheese-based products to attract food enthusiasts and differentiate from competitors. - **Gourmet and Specialty Foods:** Tap into the demand for premium and specialty food products by developing exclusive limited edition offerings with unique flavors and packaging. ## Related on Trend Hunter - [One-Touch Parmesan Graters](https://www.trendhunter.com/trends/electric-cheese-grater.md) - [Recycled Plastic Writing Utensils](https://www.trendhunter.com/trends/mechanical-drop-pencil.md) - [Cheese-Shaped Charcuterie Boards](https://www.trendhunter.com/trends/the-cheese-block-with-knife.md) - [Multi-Functional Pasta Spoons](https://www.trendhunter.com/trends/multifunctional-pasta-spoon.md) - [Unique Writing Instruments](https://www.trendhunter.com/trends/graphite-paintbrush-writing-instrument.md) - [Pencil Shaving-Inspired Illuminators](https://www.trendhunter.com/trends/sharpener-lampshades.md) - [Seeded Parmesan Crisps](https://www.trendhunter.com/trends/parmesan-flats.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [Cheese Wheel Dining Experiences](https://www.trendhunter.com/trends/wheelveeta.md)