# Nostalgic Candy-Flavored Beers Brewdog Has Launched First-Ever Parma Violets Flavored Beer By Niko Pajkovic | Published 2021-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/parma-violets References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/09/brewdog-launches-parma-violets-flavoured-beer/) & [brewdog](https://www.brewdog.com/uk/) Scottish craft beer brewer [BrewDog](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa) has partnered with candy brand [Swizzles](https://www.trendhunter.com/trends/squashies-cheesecake-slices) to release the 'Parma Violets IPA,' a hazy and hoppy new brew that draws its flavor from the iconic British candy This carbon negative brew leverages 'Citra' and 'Simcoe' hops to deliver a malt profile of wheat, pale, and oats, while classic 'Parma Violets' sweets add flora and perfumed notes. The 5.5 ABV beer will be available for a limited time only and sold exclusively at [Tesco](https://www.trendhunter.com/trends/hooch-x-salt-twisting-my-lemon-man) stores in the United Kingdom in single 440ml cans, as well as packs of four. Highly experimental, the 'Parma Violets IPA,' should -- at a minimum -- pack a nostalgia-heavy punch for customers who grew up indulging in the bizarre soap-like taste of 'Parma Violets.' ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Candy-flavored Beers:** Craft breweries partnering with candy brands to offer unique beer flavors that cater to consumers' nostalgia and taste preferences. - **Limited Edition Beers:** Breweries releasing limited edition beers with unique flavors and packaging to attract consumers and create excitement around their brand. - **Experimental Brewing:** Breweries experimenting with different ingredients and flavors to create unique and innovative beer offerings. ### Who This Affects Most - **Craft Beer:** Craft breweries are uniquely positioned to experiment with flavors and collaborate with other brands to create innovative offerings that cater to consumers' evolving taste preferences. - **Candy:** Candy brands can leverage their established brand recognition to collaborate with breweries and offer unique candy-flavored beers that tap into consumers' nostalgia and drive excitement around their brand. - **Retail:** Retailers can exclusively offer limited edition and unique beer offerings, like the Parma Violets IPA, to attract customers and differentiate themselves from competitors. ## Related on Trend Hunter - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Nostalgic Scottish Beer Collections](https://www.trendhunter.com/trends/vault-city.md) - [Soda-Inspired Beer Ranges](https://www.trendhunter.com/trends/vault-city-iron-brew.md) - [Brewed Beer-Scented Deodorants](https://www.trendhunter.com/trends/punk-ipa.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Seasonal 80s-Honoring Beers](https://www.trendhunter.com/trends/last-christmas-sour-beer.md) - [Fantastical Sour Beer Collections](https://www.trendhunter.com/trends/vault-city-marvellous-liquids.md) - [Cocktail-Inspired Sour Beers](https://www.trendhunter.com/trends/death-by-amaretto-sour.md) - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md)