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# Repurposed Church Boutiques
The Parlour X Store Relocated and Took Over St. John's Church

By Christopher Magsambol | Published 2015-11-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/parlour-x
References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/09/parlour-x-store-by-tobias-partners-sydney-australia/) & [wallpaper](http://www.wallpaper.com/fashion/sydneys-parlour-x-boutique-moves-into-a-newly-renovated-heritage-listed-church-in-paddington)

Parlour X has had a long history in Australia's fashion scene. After years at its previous location however, the brand took on a new challenge and converted St. Johns Church into its newest boutique. The church provides Parlour X with a much larger interior as well as a spot in the upscale Paddington neighborhood.

Because St.John's Church was heritage-listed, Parlour X did not have the option of reclaiming the space, but instead opted to preserve it. The entire interior of the church has been maintained, with a few glass-enclosed extensions built in the front facade to house a display area. Contemporary cabinets and [display cases](https://www.trendhunter.com/trends/museuminspired-highfashion) have also been added. Apart from being a [retail space](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1), the unique interplay of traditional architecture with modern apparel has made the building an attractive space for events and dinner parties.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 50% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Repurposed Church Boutiques:** The conversion of historical buildings into retail spaces creates unique, immersive experiences for consumers.
- **Preserving Heritage:** Preserving heritage buildings for commercial use allows businesses to tap into the historical significance and charm of a location.
- **Blending Traditional and Modern:** Combining traditional architecture with contemporary design elements creates visually striking and memorable retail spaces.

### Where This Applies

- **Fashion Retail:** Fashion retailers can explore repurposing historical buildings to create distinct shopping experiences that draw in a diverse customer base.
- **Event Planning:** The unique atmosphere of repurposed church boutiques presents opportunities for event planners to host exclusive dinners and parties in these distinctive spaces.
- **Real Estate Development:** Real estate developers can capitalize on the trend of repurposing heritage buildings by transforming them into retail spaces that bring new life to old structures.

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