# Upcycled Marine Plastic Bottles Parley & Soma Teamed Up to Create a Sustainable Water Bottle By Justin Lam | Published 2018-04-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/parley-soma References: [designboom](https://www.designboom.com/design/parley-soma-plastic-water-bottle-starbucks-04-03-2018/) & [highsnobiety](https://www.highsnobiety.com/p/parley-soma-water-bottle/) [Parley & Soma](https://www.trendhunter.com/trends/4dfwd-1) are hoping to make a big impact on the reusable bottle space with a new line of water bottles made from glass and upcycled plastic taken from marine environments. Parley is perhaps best known for its collaboration with [adidas](https://www.trendhunter.com/trends/winter-performance-jacket), which introduced a pair of shoes made from ocean plastic. This new line of bottles from Parley & Soma will be made of BPA-free glass and will be wrapped in an ocean plastic sleeve. 90% of the sleeve will be made from the upcycled material, which is the equivalent of two plastic bottles. The Parley & Soma water bottles will be part of a limited-edition run at over 5,000 [Starbucks](https://www.trendhunter.com/trends/better-cup-for-all) locations in the US and Canada. The bottles are lightweight, durable and hold 17 oz of liquid. The cap is made of natural bamboo and is both leak-proof and made from renewable resources. Photo Credits: [designboom](https://www.designboom.com/design/parley-soma-plastic-water-bottle-starbucks-04-03-2018/), [highsnobiety](https://www.highsnobiety.com/p/parley-soma-water-bottle/) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycled Materials:** The use of upcycled materials, such as marine plastic, in product manufacturing presents an opportunity for businesses to create sustainable and eco-friendly alternatives. - **Collaborative Partnerships:** Joint collaborations between companies like Parley & Soma enable innovative solutions to be developed, combining expertise and resources for disruptive change. - **Limited-edition Sustainability:** The introduction of limited-edition sustainable products, like the Parley & Soma water bottles, creates a sense of exclusivity and raises awareness about environmental issues. ### Who This Affects Most - **Reusable Consumer Goods:** The reusable consumer goods industry can leverage the use of upcycled materials to create innovative and sustainable products, reducing plastic waste and environmental impact. - **Beverage Packaging:** The beverage packaging industry can explore partnerships with companies like Parley & Soma to develop eco-friendly bottle solutions and meet the growing demand for sustainable packaging. - **Retail and Hospitality:** The retail and hospitality industries can tap into the market of limited-edition sustainable products to strengthen their brand image and appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Eco-Friendly Bottled Waters](https://www.trendhunter.com/trends/biodegradable-water-bottles.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md)