# Papercraft Parkour Parkour Motion Reel by Serene Teh and Noel Lee Brings Doodles to Life By Marissa Brassfield | Published 2010-01-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/parkour-motion-reel References: [laughingsquid](http://laughingsquid.com/paper-animated-parkour/) & [vimeo](http://vimeo.com/8332956) I love parkour and papercrafts, and when the two are brought together like 'Parkour Motion Reel' by Serene Teh and Noel Lee, I'm in creative heaven. This short animation puts [doodled parkour participants](https://www.trendhunter.com/trends/tissue-box-collection) in a series of jumps, twists and rolls. After you check out the Parkour Motion Reel in the video above, keep clicking for more fun parkour features and other [animated creations](https://www.trendhunter.com/trends/pixel-potion) from Trend Hunter's archives. **Implications** - One of the most important developments in 21st century marketing has been the ability for [advertisements to go viral](https://www.trendhunter.com/trends/outdoor-advertising-campaign). Companies that seek to raise brand awareness can do so by investing in advertising that is outwardly comedic or outlandish. By providing consumers with an ad campaign that intends to humor or shock them, the company increases the chances that the ad will be spread from consumer to consumer, providing it have a longer shelf life. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Parkour Animation:** Disruptive innovation opportunity: Companies can explore creating animated advertisements featuring parkour stunts to grab consumer attention and increase brand awareness. - **Papercraft Animation:** Disruptive innovation opportunity: Brands can leverage papercraft animation techniques to create unique and visually captivating advertisements. - **Viral Marketing:** Disruptive innovation opportunity: Businesses can focus on creating viral marketing campaigns that aim to entertain and surprise consumers, increasing the likelihood of the campaign being shared and gaining popularity. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Advertising agencies can incorporate parkour animation and papercraft animation into their campaigns to create memorable and impactful advertisements. - **Animation:** Disruptive innovation opportunity: Animation studios can specialize in creating parkour and papercraft animations for marketing purposes. - **Marketing:** Disruptive innovation opportunity: Marketers can explore the potential of viral marketing strategies to reach a wider audience and increase brand exposure. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Logo Visualization Tools](https://www.trendhunter.com/trends/liquid-metal-visuals.md) - [Elevated Urban Skate Venues](https://www.trendhunter.com/trends/aan-architects.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)