# Automotive Parking Lot Pop-Ups Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom By Laura McQuarrie | Published 2023-03-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/parking-lot-pop-up References: [lbbonline](https://www.lbbonline.com/news/mercedes-benz-hits-the-brakes-on-traditional-car-show-setup-with-pop-up-motor-show-location)  At the Bangkok International Motor Show, [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-kelowna) took an unconventional approach to presenting its latest models by opting for a [parking lot pop-up experience](https://www.trendhunter.com/trends/jo-malone-christmas-special). Rather than choosing to set up a traditional show booth, the brand parked its newest models in the A19 parking lots. The pop-up space served as a mini showroom and to create a memorable and meaningful experience, Mercedes-Benz included a QR code that could be scanned to receive a free ticket to the Motor Show. "We wanted to break away from the typical car show experience," said Rook Floro, creative director of [Team X Thailand](https://www.trendhunter.com/trends/peroni-nastro-azzurro-1), "People often stop to look at desired cars in parking lots, so we thought, why not turn those parking lots into mini-showrooms?" ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 65% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Parking Lot Showrooms:** The trend of using parking lots as temporary showrooms has emerged, offering a unique and unconventional way for brands to showcase their products. - **QR Code Marketing:** QR codes are being utilized increasingly as a tool for engaging customers and driving conversions. - **Alternative Retail Spaces:** Brands are seeking out alternative ways to reach consumers and create experiences that differentiate them from traditional retail spaces. ### Industries Being Reshaped - **Automotive:** The automotive industry stands to gain a lot by adopting innovative approaches like using parking lots as temporary showrooms to engage and attract potential customers. - **Marketing and Advertising:** Market and advertising agencies have the opportunity to leverage unconventional marketing tools like QR codes to create unique and memorable experiences for customers. - **Retail:** Retailers can differentiate themselves by seeking out alternative spaces and experiences to engage with customers and create memorable shopping experiences. ## Related on Trend Hunter - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)