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# Color-Wheel Cars
Henrik Amberla Will Have You 'Parking in Rainbows'

By Meghan Young | Published 2009-10-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/parking-in-rainbows
References: [designboom](http://www.designboom.com/weblog/cat/11/view/8005/henrik-amberla-parking-in-rainbows-think-outside-the-parking-box-preview.html) & [designboom](http://www.designboom.com/nissan.html)

Seemingly straight out of a Skittles commercial, Henrik Amberla’s ‘Parking in Rainbows’ would be such a [fun and festive](https://www.trendhunter.com/trends/colorama) way to station your vehicle. Part of DesignBoom.com and [Nissan](https://www.trendhunter.com/trends/nissan-concept-2023)’s ‘Think Outside the Parking Box,’ this concept definitely sets the bar.

One of the 66 shortlisted submissions, Finland-based Henrik Amberla must be thrilled with ‘Parking in Rainbows.’ Not only will it make finding your car easier, the experience will be more enjoyable as well. Although, from these images, it seems that if you own a purple car you’re out of luck.

Visit [DesignBoom.com](http://www.designboom.com/weblog/cat/11/view/8005/henrik-amberla-parking-in-rainbows-think-outside-the-parking-box-preview.html) for more ‘Parking in Rainbows’ images and info.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 81% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Rainbow Car Parking:** Opportunity to create parking areas with vibrant colors that are both useful and enjoyable.
- **Vehicle Customization:** Opportunity to personalize vehicles with unique and creative designs.
- **Branded Collaborations:** Opportunity for companies to collaborate on creative projects that boost brand recognition.

### Who This Affects Most

- **Automotive Industry:** Potential for car manufacturers to offer more customization options for customers.
- **Parking Industry:** Opportunity to create more visually appealing and user-friendly parking lots.
- **Marketing Industry:** Opportunity for brands to collaborate on artistic campaigns that resonate with audiences.

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- [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md)
