# Premium Active Denim Parke New York Modernizes the Look and Feel of Jeans By Shelby Lee Walsh | Published 2013-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/parke-new-york1 References: [bit.ly](http://bit.ly/getparkeactive) Parke New York is a company revolutionizing the most common article of clothing in many people's wardrobes: denim. Their Premium Active Denim line is taking this style staple out of the 1800s when it was invented for use in mines, and updating it for modern needs. Handcrafted in New York city, Premium Active Denim promises quality by way of stretch technology for "360 degrees of comfort" according to their [Kickstarter campaign](http://bit.ly/getparkeactive), which has already raised over $86,000. What's more, the technology used to create this lightweight and durable denim prevent bagging out at the knees, unlike other popular brands. The fit stays true for years. If you're looking for an incredible and affordable new pair of jeans, check out [Parke's Kickstarter campaign](http://bit.ly/getparkeactive) where they are selling their Premium Active denim for just $89. *This article is sponsored by Parke New York.* ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 98% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Premium Active Denim:** Parke New York revolutionizes denim with their Premium Active Denim line, offering 360 degrees of comfort and enduring quality. - **Handcrafted in New York City:** Parke New York's emphasis on local craftsmanship and production offers opportunities for disruptive innovation in the fashion industry. - **Stretch Technology:** The use of stretch technology in Premium Active Denim presents opportunities for disruptive innovation in athleticwear and performance apparel. ### Sectors Adopting This - **Fashion:** Parke New York's Premium Active Denim line disrupts the fashion industry with its modernized approach to traditional denim. - **Local Production:** The handcrafted production of Parke New York's denim presents opportunities for disruptive innovation in the local manufacturing industry. - **Athleticwear:** The stretch technology in Premium Active Denim creates opportunities for disruptive innovation in the athleticwear industry, merging comfort and style. ## Related on Trend Hunter - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Easygoing Denim Pants](https://www.trendhunter.com/trends/snugfit-denim.md) - [Durable All-Purpose Lifestyle Denim](https://www.trendhunter.com/trends/denim-001.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md)