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# Unconventional Oversized Hybrid Overcoats
Rick Owen's ParkaPoncho is an Uncomprised Menswear Shape

By Amy Duong | Published 2019-05-01 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/parkaponcho
References: [hypebeast](https://hypebeast.com/2019/4/rick-owens-parkaponcho-coat-spring-summer-2019-babel-runway) & [rickowens.eu](https://www.rickowens.eu/en/US/men/products/rr19s2914yndkl-61)

Rick Owns spotlights the unique ParkaPoncho from the futuristic ''BABEL' collection designed specifically for the Spring/Summer 2019 season. The design is a perfect example of the Parisian designer's uncompromised approach to fashion.

It draws slight inspiration from a [militaristic design language](https://www.trendhunter.com/trends/stone-island-marina-aw25) and delivers a bold and dramatic silhouette that is oversized and obscures the bodily structure. It arrives in a muted colorway entitled 'Oyster Light Gray' and has an exaggerated length down to the floor. The ParkaPoncho is constructed from lightweight cotton materials and is [loosely fitted](https://www.trendhunter.com/trends/marmot-1) to give the piece some breathable elements. Additional details include the hood that is large enough to cover the wearer's face, asymmetrical hemming, snap buttons, and a frontal zipper.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 68% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Oversized Outerwear:** The trend of oversized outerwear presents an opportunity for fashion brands to experiment with exaggerated silhouettes and unique design elements.
- **Hybrid Fashion:** The rise of hybrid fashion allows designers to combine different clothing styles and create unconventional garments, like Rick Owen's ParkaPoncho.
- **Uncompromised Design:** The concept of uncompromised design encourages fashion brands to push boundaries and create bold, dramatic pieces that defy traditional expectations.

### Who This Affects Most

- **Fashion Design:** Fashion designers can utilize the oversized outerwear trend and hybrid fashion to create innovative and avant-garde designs.
- **Apparel Manufacturing:** Apparel manufacturers have an opportunity to produce oversized outerwear and hybrid garments using lightweight materials and unique construction techniques.
- **Fashion Retail:** Fashion retailers can capitalize on the demand for unconventional and uncompromised designs by showcasing and selling oversized outerwear and hybrid fashion pieces.

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