# Comfortable Wool-Upholstered Furniture The 'Parka Collection' Offers a Cozy Place to Sit By Ell Smith | Published 2017-09-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/parka-collection References: [design-milk](http://design-milk.com/parka-collection-furniture-turned-inside/) & [studiohopkins](http://www.studiohopkins.com/) The '[Parka](https://www.trendhunter.com/trends/parka-sofa) Collection' is a series of comfortable, Scandinavian-inspired storage stands which provide a cozy place to sit. Although a household staple, most furniture storage options feature a rigid and robust facade. While many of the objects have the potential to double as a bench or temporary seat, most of them remain unapproachable due to sharp edges and wooden frames. To combat this, [Studio Hopkins](https://www.trendhunter.com/trends/wool-diaries-collection) created an inviting range of furniture which has been enhanced by [woolen upholstery](https://www.trendhunter.com/trends/touch-collections). The gray fabric hugs the frame of each piece, providing natural cushioning, while offering a unique design aesthetic. The Parka collection's products range from TV stands to shoe racks, offering a wide selection of storage solutions that look elegant, while serving a purpose. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Woolen Upholstery:** Furniture and interior design companies can explore woolen upholstery as a new design trend for furniture that not only looks elegant but also provides natural cushioning. - **Multi-functional Furniture:** Designers can innovate by creating multi-functional furniture pieces (e.g., TV stands that double as a cozy place to sit) to address the growing demand for versatile furniture in smaller living spaces. - **Scandinavian-inspired Design:** Scandinavian-inspired furniture, with its clean lines, neutral colors, and minimalist design, has become increasingly popular and can be leveraged for disruptive innovation opportunities in the furniture industry. ### Where This Applies - **Furniture:** Furniture companies can leverage the Parka collection's woolen upholstery and multi-functional design to create innovative and cozy furniture pieces that look elegant and cater to smaller living spaces. - **Interior Design:** Interior design companies can explore the Parka collection's Scandinavian-inspired design and woolen upholstery trend to create stylish and comfortable living spaces. - **Retail:** Retailers can capitalize on the growing demand for multi-functional and stylish furniture by stocking up on products like the Parka collection that cater to smaller living spaces. ## Related on Trend Hunter - [Parka Jacket-Inspired Seating](https://www.trendhunter.com/trends/parka-sofa.md) - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Fluffy Organically-Shaped Furniture](https://www.trendhunter.com/trends/fallwinter-21-minimo.md) - [Juxtaposed Materials Furniture Collections](https://www.trendhunter.com/trends/wool-diaries-collection.md) - [Ultra-Cozy Contemporary Furniture Collections](https://www.trendhunter.com/trends/contemporary-furniture-collection1.md) - [Striking Storage-Friendly Poufs](https://www.trendhunter.com/trends/berliner-pouf.md) - [Cozy Sheep-Like Furniture](https://www.trendhunter.com/trends/flock-furniture.md) - [Plush Tubular Furniture Pieces](https://www.trendhunter.com/trends/loop-furniture-collection.md) - [Wilderness-Inspired Furniture Series](https://www.trendhunter.com/trends/habitat-collection.md)