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# Southern Comfort Restaurants
The Park Slope Chip Shop Will Deep-Fry Anything You Want

By Amanda Chang | Published 2010-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/park-slope-chip-shop
References: [odditycentral](http://www.odditycentral.com/pics/new-york-restaurant-will-deep-fry-anything-you-want.html)

I am a personal fan of deep-fried foods, which is probably why I found this little Brooklyn, New York establishment called [Park Slope Chip Shop](https://www.trendhunter.com/trends/park-st-deli-dips) so appealing. Started by owners Chris Sell and Suzanne Hackett due to a bad case of homesickness for British delicacies, the pair have brought English pub-styled flair and taste to the chic and busy Big Apple.

Having opened in 2001, the deep-fry madness began with a simple Mars bar and has evolved into [deep-fried macaroni and cheese](https://www.trendhunter.com/trends/pickle-fries), Twinkies, cheeseburgers and hot dogs. However, owners advise not eating the deep-fried cheeseburgers and hot dogs because it could potentially kill them.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 28% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Deep-fried Foods:** Disruptive innovation opportunity: Developing healthier alternatives to deep-fried foods without compromising taste and texture.
- **British Pub-styled Cuisine:** Disruptive innovation opportunity: Revitalizing traditional pub food with modern twists and updated flavor profiles.
- **Nostalgic Food Experiences:** Disruptive innovation opportunity: Creating immersive dining experiences that transport customers back in time through nostalgic food offerings.

### Who This Affects Most

- **Food and Beverage:** Disruptive innovation opportunity: Exploring innovative cooking techniques and ingredients to enhance the culinary experience.
- **Hospitality:** Disruptive innovation opportunity: Integrating themed dining concepts into hotels and resort establishments to attract a wider range of customers.
- **Health and Wellness:** Disruptive innovation opportunity: Developing alternative cooking methods and ingredients to promote healthier eating habits without sacrificing indulgent flavors.

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