# Designer Olympic Fashion Aritizia Stores Heat Up With ParkLife 2010 Olympic Fever By Crystal Gibson | Published 2009-04-15 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/park-life-for-aritzia-olympic-fever-heats-up-the-retail-store References: [vancouver2010](http://www.vancouver2010.com/store/parklife/catapparel-catparklife-p1.html) With the 2010 Olympics right around the corner, ParkLife has teamed up with the Vancouver-based fashion house [Aritzia](https://www.trendhunter.com/trends/formafleece) to bring [fashionable and fun merchandise](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ). While the ParkLife products are super sporty, they still bring a sense of style which is what Aritzia is all about. Aritzia won the bid to become an official licensee which means it can produce Olympic-branded women’s apparel in exchange for royalty payments to Olympic organizers. The line includes zip-ups, hoodies, tee-shirts and canvas bags. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What's Driving This Trend - **Sporty Fashion:** The trend of blending sportswear with fashion offers opportunities for designers to create stylish athletic apparel. - **Collaborative Branding:** Partnering with event organizers to create branded merchandise opens up possibilities for designers and brands to reach new audiences. - **Functional Fashion:** The demand for clothing that combines functionality and style provides a chance for designers to innovate and create practical yet fashionable apparel. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can explore collaborations with event organizers to capitalize on the demand for trendy merchandise. - **Sports Apparel:** The sports apparel industry can incorporate elements of fashion into their designs to cater to consumers seeking stylish athletic wear. - **Licensing and Merchandising:** The licensing and merchandising industry can work with designers and brands to create official event-branded products, providing revenue opportunities. ## Related on Trend Hunter - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Premium Activewear Fleece](https://www.trendhunter.com/trends/formafleece.md) - [Greek Olympic Outwear Sponsors](https://www.trendhunter.com/trends/hellenic-olympic-committee.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Performance Scrubwear](https://www.trendhunter.com/trends/figs.md)