# Next-Gen Peptide Skincare Parívie by Paris Hilton is Powered by inPHinite Youth Technology By Laura McQuarrie | Published 2025-05-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/parivie References: [prnewswire](https://www.prnewswire.com/news-releases/paris-hilton-unveils-parivie-skincare-collection-302447995.html) & [parivie](https://parivie.com/pages/pre-sale) Parívie is the new future-forward luxury skincare brand from [Paris Hilton](https://www.trendhunter.com/trends/paris-printemps-popup), developed with president and co-founder Alexandra Marsh over two years The brand's high-tech formulas are fueled by exclusive, proprietary inPHinite Youth Technology, a combination of [next-generation peptides](https://www.trendhunter.com/trends/renewal-peptide-serum), effective antioxidants, and probiotic-fermented extracts. Together, these hard-working ingredients address the visible effects of environmental stressors, screen time, and an always-on-the-go lifestyle. The new celebrity skincare brand is introducing itself with staples like the That's Tight Plumping Vitality Serum, the nutrient-rich That's Quenched Barrier Support Crème, and the fast-acting, 15-minute [That's Firm Contouring Neck Treatment](https://www.trendhunter.com/trends/neck-contouring) with coffee seed and mushroom extracts. As a brand devoted to self-expression-self-care and helping women look and feel their best, Parívie is deeply linked to Parívie Gives, which invests 1% of all sales into strengthening the resilience of women everywhere. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 88% | Activity: 92% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **High-tech Skincare Formulations:** Innovative skincare lines are leveraging next-gen peptides and exclusive technologies to create products that actively combat modern environmental stressors. - **Celebrity-endorsed Beauty Brands:** Celebrities are capitalizing on their personal brands to launch innovative beauty lines that resonate with their followers through high-performance skincare solutions. - **Sustainable Beauty and Social Impact:** Brands are integrating social responsibility initiatives into their business models, investing a portion of sales into societal causes, thus appealing to environmentally and socially conscious consumers. - **Rapid Self-care Solutions:** The demand for quick, effective beauty treatments is growing, with new products featuring innovative ingredients like coffee seed and mushroom extracts to deliver results in minutes. ### Where This Applies - **Luxury Skincare:** Innovations like proprietary peptide technologies are redefining the premium beauty market with their promise of advanced skin rejuvenation. - **Biotechnology in Beauty:** The incorporation of probiotic-fermented extracts represents a new frontier in skincare, enhancing product efficacy by utilizing biotechnological advancements. - **Celebrit-driven Brands:** The beauty industry is witnessing a surge in celebrity-driven brands that combine personal branding with cutting-edge skincare solutions. ## Related on Trend Hunter - [Comprehensive Skincare Brand Evolutions](https://www.trendhunter.com/trends/brand-evolutions.md) - [Cellular Rejuvenation Serums](https://www.trendhunter.com/trends/neuvian-skincare.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Peptide Moisturizing Solutions](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer.md) - [Biotech-Powered Skincare Routines](https://www.trendhunter.com/trends/veriphy-skincare.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Silk Peptide Skincare](https://www.trendhunter.com/trends/dore-and-evolved-by-nature.md) - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md)