# Auto Pinball Promotions 'The Parisian Pinball Park' Does Not Award Excellence By Harris Jay Rosenberg Alterman | Published 2012-04-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/parisian-pinball-park References: [adverblog](http://www.adverblog.com/2012/04/19/ford-pinball-park/) & [ford](http://www.ford.ca/app/fo/index.do) To promote its self-parking car, [Ford](https://www.trendhunter.com/trends/electric-capri) set up a marketing stunt called 'The Parisian Pinball Park' in Paris. Known for its fast-paced drivers and difficulty of finding a parking space, Paris was the perfect location for this prank. As drivers tried to parallel park into a small spot, a large Pinball billboard would light acknowledging a new player. When the drivers continuously bumped the cars in the front and back of them, the screen would light up red just like a pinball machine does. The billboard overhead would scroll across the word "ouch." One driver was so bad that Ford awarded him with the [worst driver award](https://www.trendhunter.com/trends/league-losers). Then, they put him in a self-parking car so he could see the difference. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Marketing:** Creating engaging and immersive experiences like 'The Parisian Pinball Park' can be a disruptive innovation opportunity for brands to capture consumer attention and build brand loyalty. - **Gamification:** Applying gaming elements, such as the Pinball game concept in 'The Parisian Pinball Park,' can offer unique and interactive ways to promote products or services. - **Self-parking Technology:** The use of self-parking cars, showcased in 'The Parisian Pinball Park,' represents a trend in automotive technology that can revolutionize the convenience and safety of parking. ### Sectors Adopting This - **Automotive:** Automotive companies can leverage interactive marketing and gamification strategies to promote their products and showcase innovative technologies like self-parking cars. - **Marketing and Advertising:** Marketing and advertising agencies can explore interactive marketing concepts and gamification techniques to create memorable and impactful campaigns for their clients. - **Entertainment:** The entertainment industry can integrate gamification elements into their experiences to engage audiences in new and exciting ways, as demonstrated by 'The Parisian Pinball Park' marketing stunt. ## Related on Trend Hunter - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Smart Parking Systems](https://www.trendhunter.com/trends/radar-vision-parking.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [AI-Powered Signage Apps](https://www.trendhunter.com/trends/parky-ai.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [AI Parking Assistants](https://www.trendhunter.com/trends/parkyai.md)