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# Rustic Patisserie Concepts
This Parisian Patisserie Boasts a Stunning Factory-Inspired Interior

By Rebecca Byers | Published 2015-06-12 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/parisian-patisserie
References: [retaildesignblog.net](http://retaildesignblog.net/2015/06/10/la-fabrique-de-leclair-de-genie-patisserie-by-retail-access-paris-france/)

Designed by Retail Access, this factory-inspired Parisian patisserie is a stunning new flagship for the La Fabrique brand. Specializing in a wide range of pretty eclairs, the shop will function as both a production location and a point of sale for the brand.

Based off of the retail concept "L'eclair de Genie," the Parisian patisserie is a decked out in industrial materials that recall the factory atmosphere. The La Fabrique brand has a total of 90 different types of eclairs. The brand is backed by Christophe Adam, known for his fanatical eclairs.

The casual patisserie boutique features yellow and black color-branding and a suspended fluorescent lighting that highlights rustic features like sliding ladders, exposed electrical conduits and the colorful selection of eclairs desserts as well.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 77% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Industrial-chic Retail Environments:** The trend towards industrial-inspired retail environments offers innovative opportunities for businesses to create unique customer experiences.
- **Specialized Food Product Concepts:** Developing a specialized suite of food products, in this case eclairs, allows businesses to create unique, differentiated value propositions for their customers.
- **Combining Production & Retail Spaces:** Designing spaces that enable both production and retail operations can increase flexibility and reduce overhead costs for specialty food businesses.

### Who This Affects Most

- **Specialty Food Retail:** Specialty food retailers that emphasize unique products and immersive environments can stand out from traditional retail spaces.
- **Interiors & Decor:** Innovative retail environments require unique design and decor elements which can spark new business opportunities in the interiors industry.
- **Food Production & Distribution:** Creating flexible spaces which can accommodate both production and retail operations can help food businesses streamline their operations and create innovative retail spaces.

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