# Roaming Zoo Animal Ads The Ubi Bene Agency Creatively Advertises a Paris Zoo By Laura McQuarrie | Published 2014-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paris-zoo References: [prexamples](http://prexamples.com/2014/04/animals-let-loose-to-promote-zoo-opening-in-paris/) & [designtaxi](http://designtaxi.com/news/364936/Ad-Agency-Places-Animal-Crates-In-Paris-To-Celebrate-Zoo-s-Opening/) To advertise the April 12th opening of a new Paris zoo, the Ubi Bene agency set up a totally unmissable stunt in the city. The stunt involved setting up [giant empty crates](https://www.trendhunter.com/trends/unboxing-activation) in front of [popular monuments in the city](https://www.trendhunter.com/trends/outdoor-advertising-campaign), including the Eiffel Tower and making it look like [wild animals had escaped](https://www.trendhunter.com/trends/mwcurated) from them. On the crates were a big picture of animals like giraffes, zebras and jaguars that are now supposedly on the prowl in Paris. As well, the sides of the crates contain information about the grand opening of Paris' Zoological Park, which will hopefully generate some interest before the Paris zoo opens in just a few more days. The stunt is incredibly simple, but it should be one that will delight kids and adults alike, purely because it's so unexpected. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Interactive Guerilla Marketing:** The use of unexpected and attention-grabbing advertising stunts can engage and delight consumers, creating memorable brand experiences. - **Experiential Advertising:** Creating immersive and interactive advertising experiences can generate interest and excitement surrounding a brand or event. - **Creative Out-of-home Advertising:** Utilizing unconventional locations and methods for advertising can capture the attention of a wide audience. ### Who This Affects Most - **Advertising:** Incorporating innovative and creative advertising techniques can elevate a brand's visibility and engagement. - **Entertainment:** Creating unique and surprising experiences for consumers can enhance their entertainment and engagement. - **Travel and Tourism:** Innovative and attention-grabbing advertising campaigns can attract tourists to visit and explore new destinations. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)