# Celebrity Metaverse Worlds Paris World in Roblox Held a Fashion Week Event By Laura McQuarrie | Published 2022-02-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/paris-world References: [fashionunited.uk](https://fashionunited.uk/news/fashion/boohoo-links-with-paris-hilton-s-metaverse-fashion-week/2022022161486)  Paris Hilton is venturing into the metaverse with a [virtual fashion week](https://www.trendhunter.com/trends/reinventing-the-runway), Paris World in [Roblox](https://www.trendhunter.com/trends/paris-hilton-1) and a collaboration with fashion retailer Boohoo. The fashion week event was open to the public and it featured a digital version of Hilton, as well as other Roblox designers and influencers. The event was filmed and premiered on [YouTube](https://www.trendhunter.com/trends/rainbow-high) so that viewers all over the world could join in. Designs were presented on the digital runway, offering a look at the work of a handful of Roblox designers. At the virtual Paris World event, Boohoo secured billboards created in collaboration with out-of-home media marketplace MilkMoney. Hilton, a former Boohoo ambassador, says "Billboards are a part of our everyday lives and it should be no different in the metaverse." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 81% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Virtual Fashion Shows:** The rise of virtual fashion shows like Paris Hilton's Paris World in Roblox opens opportunities for designers, influencers and retailers to reach a global audience in a more sustainable and accessible way. - **Celebrity Metaverse Collaborations:** More celebrities are venturing into the metaverse to create and collaborate, opening avenues for innovative ideas across industries including fashion and technology. - **Metaverse Advertising:** As metaverse worlds gradually become more mainstream, there is an opportunity for brands to advertise in these virtual spaces, potentially with more targeted and customizable options available. ### Who This Affects Most - **Fashion:** Virtual fashion shows and metaverse collaborations offer opportunities for fashion brands to expand their markets and create unique experiences for customers. - **Technology:** As the metaverse continues to grow, new technologies may emerge to support and enhance these virtual worlds and experiences. - **Advertising:** Metaverse advertising presents an opportunity for advertising agencies and platforms to explore new ways of reaching their target audiences through immersive and engaging virtual experiences. ## Related on Trend Hunter - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [Fashion Doll Metaverses](https://www.trendhunter.com/trends/rainbow-high.md) - [Makeup-Focused Metaverse Worlds](https://www.trendhunter.com/trends/nyx-professional-makeup-1.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Luxe Metaverse Mansions](https://www.trendhunter.com/trends/cavalli-mansion.md) - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md) - [Virtual Event Afterparties](https://www.trendhunter.com/trends/post-show-celebration.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md)