# Posh Parisian Soccer Kits The New Paris Saint-Germain Kit Embodies Parisian Pride By Rahul Kalvapalle | Published 2014-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paris-saintgermain-kit References: [psg.fr](http://www.psg.fr/en/News/003001/Article/67600/Away-kit-unveiled) & [nikeinc](http://nikeinc.com/news/nike-and-paris-saint-germain-unveil-new-away-kit-for-season-2014-15) The new Paris Saint-Germain kit, designed by [Nike](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2) for the reigning champions of the French league, hopes to inspire the team to use their French league performances as a stepping stone towards conquering continental European competitions. The away kit is white and has a white stand collar with blue trim, white cuffs with blue trim and an oversized Paris Saint-Germain crest -- bearing the iconic Eiffel Tower -- on the chest. The back of the neck contains a white pennant tab with the message 'Ici C'est Paris', or 'Here it's Paris'. The Paris Saint-Germain kit's colors reflect the team's core values -- elegance (blue), passion (red) and respect (white). In addition to these meaningful design elements, the kit also bears the latest in [Nike's performance innovation](https://www.trendhunter.com/trends/t90-jersey) and kit technology, including Dri-Fit technology, laser-cut ventilation holes and mesh panels. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Performance Innovation in Sports Kits:** The introduction of Dri-Fit technology, laser-cut ventilation holes, and mesh panels in sports kits presents an opportunity for disruptive innovation in the sports apparel industry. - **Symbolic Design Elements in Sports Kits:** The incorporation of meaningful design elements, such as the iconic Eiffel Tower crest on the Paris Saint-Germain kit, presents an opportunity for disruptive innovation in sports branding. - **Embracing Local Culture in Sports Kits:** The use of colors and symbols that reflect the team's core values, as seen in the Paris Saint-Germain kit, presents an opportunity for disruptive innovation in cultural representation within sports. ### Where This Applies - **Sports Apparel:** The introduction of performance innovation in sports kits opens up opportunities for disruptive innovation in the sports apparel industry. - **Sports Branding:** The incorporation of symbolic design elements in sports kits creates opportunities for disruptive innovation in the sports branding industry. - **Cultural Representation in Sports:** The embrace of local culture in sports kits presents opportunities for disruptive innovation in the cultural representation within the sports industry. ## Related on Trend Hunter - [Elephant-Printed Sports Kits](https://www.trendhunter.com/trends/paris-saint-germain-1.md) - [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md) - [Designer-Created Sleek Football Kits](https://www.trendhunter.com/trends/special-away-kits.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Weather-Inspired Sporty Kits](https://www.trendhunter.com/trends/the-manchester-city-third-kit.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md)