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# French-Inspired Soft Textural Sneakers
Paris Saint-Germain F.C and Jordan Brand Join on a Sneaker

By Amy Duong | Published 2022-06-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/paris-saintgermain-fc
References: [hypebeast](https://hypebeast.com/2022/6/psg-air-jordan-5-low-release-date) & [dpbolvw.net](https://www.dpbolvw.net/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2Flaunch)

Jordan Brand and [Paris Saint-Germain F.C.](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2) showcase their latest collaboration alongside one another to highlight the [Air Jordan 5](https://www.trendhunter.com/trends/photon-dust-colorway-1) Low sneaker model. The silhouette is adorned with France-themed accents that can be seen scattered across the shoe, which specifically nods to the country's flag.

The lace tips are infused with the tri-tonal detail and this is accompanied by the hangtags that rest by the netter quarter panels. The quarter panels also have the 'paname' branding that is a nickname for the city of Paris. Additional details include the blue Jumpman logos that can be seen on the tongue and there are bright red lace toggles that nod to [PSG's](https://www.trendhunter.com/trends/psg-x-droplert) emblem. The rest of the shoe rests on top of the beige base foundation.

Image Credit: Leaked sneaks

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 25% | Activity: 22% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Soft-textured Sneakers:** The use of innovative materials beyond the typical leather and mesh offers opportunities for disruptive innovation in the sneaker industry.
- **Nation-themed Products:** Creating products that celebrate national pride, especially through fashion collaborations, can be a lucrative trend for businesses.
- **Branded Hangtags:** Incorporating unique branded hangtags can add an extra personalized touch to products and be a potential trend in fashion collaborations.

### Where This Applies

- **Footwear:** The footwear industry can continue to push the boundaries of sneaker materials and designs, creating new trends in the market.
- **Fashion Collaborations:** Partnering with different fashion brands, sports teams, or even countries, can be a lucrative strategy for companies to create a unique product for their consumers.
- **Sports Merchandise:** Athletic merchandise companies can expand their product lines by collaborating with fashion brands and artists to create unique products for fans and consumers alike.

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