# Elephant-Printed Sports Kits Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24 By Kanesa D | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paris-saint-germain-1 References: [espn](https://www.espn.com/soccer/story/_/id/39375816/paris-saint-germain-launch-new-michael-jordan-branded-kit) & [en.psg.fr](https://en.psg.fr/)  Paris Saint-Germain's enduring partnership with Michael Jordan's fashion brand is being celebrated with the unveiling of the French club's new fourth kit for the 2023-24 season. Beyond its distinctive burnished hue, the jersey showcases a graphic print inspired by the iconic Jordan elephant hide pattern. The team will adopt the renowned pattern this season, previously featured on the dark grey third kit. The 2023-24 fourth kit boasts a sleek design with a crew-style collar and cuffs in black and navy, a black strip running from underarm to lower hem, and monotone crests and badges, creating a streamlined palette. This kit is set to be donned by both the men's and women's teams, with the latter premiering it in Champions League action against Ajax Amsterdam. Image Credit: Paris Saint-Germain ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 29% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Collaborative Sports-fashion Partnerships:** The enduring partnership between Paris Saint-Germain and Michael Jordan's fashion brand paves the way for more collaborative sports-fashion ventures. - **Iconic Print Inspirations in Sports Apparel:** The graphic print inspired by the iconic Jordan elephant hide pattern introduces a trend of incorporating recognizable designs into sports kits. - **Gender-inclusive Sports Kit Designs:** The 2023-24 fourth kit will be worn by both the men's and women's teams, highlighting a growing trend of gender inclusivity in sports apparel. ### Who This Affects Most - **Sports-fashion:** The collaboration between Paris Saint-Germain and Michael Jordan's fashion brand exemplifies the intersection of sports and fashion industries. - **Sports Apparel Design:** The incorporation of iconic prints in sports kits presents an opportunity for disruptive innovation in sports apparel design. - **Gender-inclusive Sports Apparel:** The adoption of the 2023-24 fourth kit by both men's and women's teams highlights the demand for gender-inclusive designs in the sports apparel industry. ## Related on Trend Hunter - [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Designer-Created Sleek Football Kits](https://www.trendhunter.com/trends/special-away-kits.md) - [Zebra-Inspired Home Football Jerseys](https://www.trendhunter.com/trends/juventus-1.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [AI-Generated Sports Campaigns](https://www.trendhunter.com/trends/aigenerated-campaign.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md)