# Comparative Click Trackers Paris-O-Meter Monitors Media Hits for Paris Hilton vs. Paris, France By Howard Wu | Published 2009-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paris-o-meter References: [timschwartz.org](http://www.timschwartz.org/paris/) & [core77](http://www.core77.com/blog/default.asp?p=2) Tim Schwartz, a former Assistant Curator of Digital Media at NYC’s Museum of the Moving Image, has invented a funny, but curious device that monitors the [number of Internet search results](https://www.trendhunter.com/trends/trackerjam) and news stories involving [Paris Hilton](https://www.trendhunter.com/trends/razr-plus-1) versus the city of Paris, France called the Paris-O-Meter. Tim Schwartz must have had quite a lot of time on his hands to measure the results in real time, as the [data is measured in real time](https://www.trendhunter.com/trends/urban-data)! I wonder if Paris Hilton would buy this? ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 4% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Real-time Internet Search Monitoring:** The invention of the Paris-O-Meter demonstrates the potential of creating more real-time monitoring tools for analyzing trends on the internet. - **Comparative Analysis Technology:** Comparative click trackers like the Paris-O-Meter have the potential to be further developed and applied to various industries such as marketing and finance. - **Entertainment Data Analysis:** The Paris-O-Meter is a creative example of how data analysts can monitor trends in entertainment and media industries for market research and insights. ### Industries Being Reshaped - **Marketing:** Real-time monitoring tools like the Paris-O-Meter can be used in marketing to analyze trends and gain insights about customer behavior. - **Finance:** Comparative analysis technology, like that used in the Paris-O-Meter, can provide financial analysts with new ways to measure and track market data. - **Media and Entertainment:** Innovations in data analysis tools such as the Paris-O-Meter can provide better insights for media and entertainment industries to make more informed decisions about content creation and marketing. ## Related on Trend Hunter - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [Interactive Parisian Neighbourhood Apps](https://www.trendhunter.com/trends/notezparis.md) - [Interactive Fame Countdowns](https://www.trendhunter.com/trends/thats-one-second.md) - [Innovative Financial Visualization Tools](https://www.trendhunter.com/trends/financial-visualization-tool.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Branded Tech Ecosystem Trackers](https://www.trendhunter.com/trends/google-g-spot-tracker.md) - [Connected Watch-Analyzing Devices](https://www.trendhunter.com/trends/watch-measurement-tool.md)