# Bubblegum Pink Menswear Paul Smith Models are Pretty in Pink for Paris Men's Fashion Week By Jen Chae | Published 2013-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paris-mens-fashion References: [gq-magazine](http://www.gq-magazine.co.uk/style/catwalk-fashion-shows/SS2014/Mens/paris/Paul_Smith/full-length-photos) & [paulsmith](http://www.paulsmith.co.uk/uk-en/shop/) The Paul Smith S/S 2014 collection was the prettiest of this year's Paris Men's Fashion Week. From [bubblegum pinks to corals](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra), the catwalk and models alike emit rosy hues. Some looks were very subtly accentuated with pink, while other outfits were overwhelmingly pink from head to toe. A particularly memorable look was the pink suit, which included a blazer that was slightly lighter in shade than the trousers. Other pieces were also [color-blocked with different shades of pink](https://www.trendhunter.com/trends/vowels-1). Like several other shows, Paul Smith's collection showed retro influences. Several jackets were boxier in cut and some models sported perfect circle sunglasses lenses. The music was also heavily rock-inspired, however some looks, like the [soft-knitted sweaters](https://www.trendhunter.com/trends/digawel-springsummer-2026), were far from rocker-esque. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gender-neutral Fashion:** The use of traditionally feminine colors in men's fashion challenges gender norms and creates opportunities to tap into the growing demand for gender-neutral clothing options. - **Color-blocking:** The use of different shades of the same color to create bold and visually striking outfits presents opportunities to differentiate products and appeal to consumers looking for unique and statement-making fashion choices. - **Retro-inspired Fashion:** Incorporating vintage styles and trends into contemporary designs appeals to nostalgia-driven consumers and offers opportunities to update, modernize, and put a unique spin on classic fashion pieces. ### Who This Affects Most - **Fashion Retail:** Retailers can capitalize on the trend of gender-neutral and colorful fashion by investing in innovative designs and marketing strategies that cater to this growing segment of consumers. - **Fashion Design:** Designers can leverage the popularity of retro-inspired fashion to create new and exciting collections that put a fresh twist on classic designs and appeal to consumers' love of nostalgia. - **Fashion Marketing:** Marketing professionals can leverage the trend of colorful and bold fashion to create eye-catching advertising campaigns that showcase the unique and statement-making nature of their products and brand. ## Related on Trend Hunter - [Pink-Tonal Spring Apparel](https://www.trendhunter.com/trends/duke-dexter4.md) - [Pink Spider-Themed Apparel](https://www.trendhunter.com/trends/sp5der-worldwide.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)