# Socialite Fragrance Empires Paris Hilton's New Perfume, Siren, For a Sophisticated Summer Scent By Bianca | Published 2009-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paris-hilton-siren-perfume-fragrance References: [celebrity-gossip.net](http://www.celebrity-gossip.net/celebrities/hollywood/paris-hilton-ready-for-fragrance-no-9-212358/) The new [Paris Hilton](https://www.trendhunter.com/trends/thats-redhot) fragrance, Siren, is expected to hit shelves in summer 2009. It feels like Paris Hilton's perfume, [Fairy Dust](https://www.trendhunter.com/trends/fairy-1-day), just enchanted us, but now the world's most famous platinum blonde heiress wants to put us under the spell of yet another fragrance -- her ninth, to be exact. Think it's enough already? That no one will buy? Think again. The Paris Hilton perfume empire, which is part of a five year deal with [Parlux](https://www.trendhunter.com/trends/mystic-canon), rakes in over $200 million A YEAR! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 82% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrance Empires:** The success of Paris Hilton's perfume line highlights the potential for other celebrities to launch their own fragrance empires. - **Seasonal Fragrances:** The launch of Siren shows consumer demand for seasonal fragrances that reflect the current trends and mood of the season. - **Corporate Celebrity Collaborations:** The five year deal between Paris Hilton's perfume line and Parlux demonstrates the value of celebrity collaborations for corporate success. ### Who This Affects Most - **Fragrance and Perfume Industry:** The success of Paris Hilton's perfume line demonstrates the potential for growth and innovation in the fragrance and perfume industry. - **Celebrity Endorsements Industry:** The success of Paris Hilton's perfume line highlights the value of celebrity endorsements and collaborations in the fashion and beauty industries. - **Consumer Goods Industry:** The launch of Siren and the success of Paris Hilton's perfume line show the importance for innovation and market research in the competitive consumer goods industry. ## Related on Trend Hunter - [Airy Oceanic Fragrances](https://www.trendhunter.com/trends/skylar-siren-pearl.md) - [Opulent Summery Fragrances](https://www.trendhunter.com/trends/sunkissed-goddess.md) - [Streaming Series Fragrances](https://www.trendhunter.com/trends/emily-in-paris-fragrance.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md) - [Diva-Inspired Beauty Drinks](https://www.trendhunter.com/trends/paris-hilton-2.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Romantic Gourmand Scents](https://www.trendhunter.com/trends/lovenotes-fragrance-line.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md)