# Celeb Do-Gooder PR Paris Hilton To Document Rwanda Mission By Rose A. Valenta | Published 2007-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paris-hilton-party-animal-image-is-a-bad-rap References: [www6cast.net](http://www6.comcast.net/entertainment/articles/2007/10/15/People.Paris.Hilton/) & [www6cast.net](http://www6.comcast.net/entertainment/articles/2007/10/15/People.Paris.Hilton/) In an effort to change her image, Paris [Hilton](https://www.trendhunter.com/trends/thats-redhot) announced that she is headed for Rwanda next month to use her [celebrity status](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett) "for the [greater good](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon)." "There are a lot of bad people in L.A.," Hilton told Newsweek Magazine. "Before, my life was about having fun, going to parties -- it was a fantasy," she says of her pre-DUI days. "But when I had time to reflect, I felt empty inside. I want to leave a mark on the world." Paris will, of course, document the adventure and turn the footage into a commercial film. She claims that the tabloids have given her a bad rap and hopes to make amends. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Philanthropy:** Opportunity for celebrities to use their status for charitable causes and social impact. - **Image Transformation:** The trend of public figures seeking to change their image and reputation. - **Socially Conscious Documentaries:** Increasing popularity of documentaries highlighting celebrities' philanthropic efforts and mission to make a positive impact on the world. ### Who This Affects Most - **Entertainment:** Opportunity for the entertainment industry to collaborate with celebrities on philanthropic projects and documentary productions. - **Nonprofit:** Opportunity for nonprofits to partner with celebrities and leverage their platforms for fundraising and awareness campaigns. - **Film Production:** Increasing demand for films that focus on celebrities' philanthropic missions and efforts to make a positive impact on society. ## Related on Trend Hunter - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Hollywood-Inspired Vacation Ads](https://www.trendhunter.com/trends/its-all-possible.md) - [Diva-Inspired Beauty Drinks](https://www.trendhunter.com/trends/paris-hilton-2.md) - [Wildfire Relief Luggage Donations](https://www.trendhunter.com/trends/ricardo-beverly-hills.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md)