# Racy Socialite Editorials The Paris Hilton GQ Russia Photoshoot Shows Off the Heiress Lifestyle By Trenton Millar | Published 2012-09-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/paris-hilton-gq-russia References: [highsnobiety](http://www.highsnobiety.com/2012/08/27/paris-hilton-by-ellen-von-unwerth-for-gq-russia) & [gq.ru](http://www.gq.ru/) The [Paris Hilton](https://www.trendhunter.com/trends/razr-plus-1) GQ Russia photoshoot features six shots of the stunning heiress and socialite. Surprisingly free from drama lately, Paris Hilton shows that she has the modeling chops to backup her huge personal brand power. The Paris Hilton GQ Russia photoshoot was photographed by well-known photographer Ellen von Unwerth. With no other theme than Paris Hilton herself, the photoshoot sees Miss Hilton in a variety of positions you would expect her to be in: lying on a bed, kneeling on a bed and being carried down a beach. She even goes [topless for the magazine](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), though everything is covered up (she’s classy). With Russian running up and down the pages, the only thing to focus your eyes on is the beautiful heiress (unless you read Russian, that is). Image Credit: Ellen von Unwerth ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Socialite Photoshoots:** As influencers become more prominent, brands can leverage popular socialites and high-profile personalities for photoshoots that promote luxury lifestyles and fashion products. - **Personal Brand Power:** Influencers with large social media followings can leverage their personal brand power and modeling chops to create successful marketing campaigns for fashion and lifestyle products. - **Cross-cultural Promotion:** Partnering with media outlets and photographers from different regions can create cross-cultural promotion opportunities for brands and influencers alike. ### Where This Applies - **Fashion:** Fashion brands can join forces with popular socialites to create fashion campaigns that appeal to niche markets and capitalize on personal brand power. - **Media:** Media outlets can create cross-cultural promotional opportunities and generate buzz around high-profile influencers, while also attracting international audiences through language-specific content. - **Luxury Lifestyle:** The luxury lifestyle industry can leverage socialites and influencers to promote their high-end products and services, while also creating aspirational content for consumers to strive towards. ## Related on Trend Hunter - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Diva-Inspired Beauty Drinks](https://www.trendhunter.com/trends/paris-hilton-2.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md)