After last year's Oktoberfest, Munich's locals had complaints about Paris Hilton. They accused the event organizers of being sellouts because Hilton showed up dressed up in a "tacky" Bavarian dress to advertise a brand of canned wines. The chief of tourism, Gabriele Weishaeup, announced that celebrity-related promotions "are completely prohibited by the new festival rules."
Implications - It is interesting how different celebrities can cause such a ruckus, such as Paris Hilton at Oktoberfest. Usually advertising agencies that use celebrities to promote their items gain heaps of attention from fans who can't wait to try out the featured product. The featured article sheds light on the fact that even when using celebs, you have to be careful about how they will represent the company.
Paris Hilton Banned From Oktoberfest
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