# Diva-Inspired Beauty Drinks Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice By Kanesa D | Published 2024-09-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paris-hilton-2 References: [hypebae](https://hypebae.com/2024/9/paris-hilton-joe-and-the-juice-beauty-drink-launch) & [joejuice](https://www.joejuice.com/)  Paris Hilton's media company [11:11 Media](https://www.trendhunter.com/trends/thats-redhot) has tapped [Joe & the Juice](https://www.trendhunter.com/trends/get-chic-for-breakfast) to design a special morning beverage for fans of the iconic diva. The new '[Iconic Tonic](https://www.trendhunter.com/trends/snoop-dogg-3)' joins Hilton's previous launches, including an assortment of juices, coffees, and food offerings. Fans can use the new morning pick-me-up beverage to celebrate the launch of Hilton's new album, Infinite Icon. “I’ve had so much fun partnering with Joe & the Juice on my music journey. What could be more perfect than to launch the Iconic Tonic juice right alongside my Infinite Icon album. I can’t wait for my fans to taste and feel the vibe we’ve crafted together,” said Paris Hilton in a press statement. The 'Iconic Tonic' can be found at all Joe & the Juice locations. Image Credit: Joe & the Juice, [hypebae](https://hypebae.com/2024/9/paris-hilton-joe-and-the-juice-beauty-drink-launch), [joejuice](https://www.joejuice.com/) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 60% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Beverages:** Collaborations between celebrities and beverage brands offer unique branding opportunities that resonate deeply with fans. - **Functional Beauty Drinks:** Beverages that promise beauty benefits attract consumers looking for convenient wellness solutions in their daily routines. - **Music-influenced Product Launches:** Tying product releases to music album launches creates a multi-sensory marketing experience that heightens consumer engagement. ### Where This Applies - **Food and Beverage:** The growing trend of beauty drinks taps into the expanding consumer interest in health and wellness. - **Entertainment and Media:** Celebrities leveraging their media influence to launch branded products can drive significant consumer interest and sales. - **Health and Wellness:** Combining wellness products with lifestyle brands opens new avenues for reaching health-conscious consumers. ## Related on Trend Hunter - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Influencer-Crafted Pressed Juices](https://www.trendhunter.com/trends/tonic-and-pink-grape.md) - [Functional Seasonal Beverages](https://www.trendhunter.com/trends/iconic-tonics-x-the-butchers-daughter.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Skin-Loving Beauty Drinks](https://www.trendhunter.com/trends/skinloving-beauty-drinks.md)